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Accenture’s Acquisition Spree Continues With Bow & Arrow Purchase

After spending more than $1 billion on acquisitions this year, Accenture is continuing its M&A charge with the purchase of Bow & Arrow, which specializes in finding opportunities for businesses to grow in new market sectors.

Solution provider powerhouse Accenture is continuing its acquisition spree with the purchase of Bow & Arrow.

Accenture plans to leverage U.K.-based Bow & Arrow to enter new markets, find net-new customer opportunities and diversify its revenue streams.

“Research has shown communications and media to be the most disrupted industry in the U.K., so these companies are looking for growth opportunities outside of their core businesses,” said Joy Bhattacharya, head of Accenture Interactive in the U.K. and Ireland, in a statement. “It’s hard to identify where that white space is, and even once you’ve found it, you need help to change course and grow in the right direction. The acquisition strengthens our capabilities in guiding clients toward these opportunities for experience reinvention—from discovery to delivery—helping clients find and unlock avenues for business growth.”

[Related: A Sweet Deal: 5 Things You Need To Know About Accenture’s New CEO]

Financial terms of the deal were not disclosed.

Founded in 2009, Bow & Arrow specializes in finding opportunities for businesses to grow in new market sectors. The consultancy says it transforms the launch rate for new digital products, services and ventures for customers through its ability to blend analytics with creativity and vision. Bow & Arrow works with clients across a variety of industries with a focus on communications, media and technology.

Lisa De Bonis, communications, media and technology lead at Accenture, said Bow & Arrow’s client-centric approach and operating model “fit perfect” with how Accenture approaches its work.

“Real innovation is not about building something amazing in isolation, but about value— which comes when you can scale something new for your whole business or all of your customers,” said De Bonis in a statement. “Bow & Arrow is built on strong people, with specialist skills, and a collaborative approach that makes it an ideal addition to Accenture Interactive.”

Accenture, ranked No. 2 on CRN’s 2019 Solution Provider 500, has spent well over $1 billion on M&A this year buying a slew of different companies in hot markets such as security and Internet of Things.

In June, the company said it had spent $1.1 billion of the $1.3 billion it budgeted for acquisitions in 2019. With 492,000 people serving clients in more than 120 countries, Accenture is a global leader in providing a broad range of professional services and solutions across more than 40 industries.

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