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Accenture To Acquire Minnesota Firm To Grow Commerce Expertise

Joseph F. Kovar, C.J. Fairfield

‘[The Stable] takes a multi-channel approach to provide a holistic view of in-store and digital experience across retailers and their direct communications with their consumers. The Stable brings Accenture parallel knowledge and amazing talent and assets we consider complementary,’ says Cristian Vega, global lead for digital commerce for Accenture operations.

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Accenture Wednesday unveiled plans to acquire commerce agency The Stable to enhance Accenture’s global commerce transformation expertise and its ability to rapidly build and operate data-driven digital commerce ecosystems.

Terms of the deal were not disclosed.

Minneapolis, Minnesota-based The Stable focuses on helping consumer brands build and operate their own digital commerce channels and manage their brand and sales performance across North American retailers.

[Related: THE 9 BIGGEST ACCENTURE ACQUISITIONS OF 2022 (SO FAR)]

The Stable was founded in 2015 to provide a full suite of omnichannel commerce capabilities that drive revenue and efficiency for brands across the consumer ecosystem.

More than 400 team members from The Stable will join Accenture to further serve Accenture’s clients across consumer goods & services segments, and expanding into high tech, life sciences including over the counter, media and retail industries for their commerce needs.

The Stable is the latest of over 40 acquisitions that together make up Accenture Song, said Cristian Vega, global lead for digital commerce for Accenture operations. Accenture Song was previously known as Accenture Interactive and is projected to projected to hit $14 billion in revenue by the end of this fiscal year, which ends August 31. The division works with brands including Coinbase, General Mills’ Blue Buffalo and Shiseido.

“Accenture Song is the engine that accelerates and grows value for clients,” Vega told CRN. “We are creating a set of services to help businesses grow, all of which are integrated through Accenture Song.”

Many of those acquisitions have been of non-U.S. companies including Japan-based e-commerce customer experience agency Tambourine, Argentina-based boutique e-commerce agency Glamit, Italy-based boutique commerce agency Openmind, and Brazil-based cloud-based customer experience and commerce solution provider Experity, Vega said.

The Stable is the first North American acquisition in the e-commerce business of Accenture Song, he said.

Accenture has a long history with helping clients with e-commerce activities, Vega said.

“The Stable has expertise in helping consumer brands build and run their own digital channels, and helping brands work with their consumers,” he said. “It takes a multi-channel approach to provide a holistic view of in-store and digital experience across retailers and their direct communications with their consumers. The Stable brings Accenture parallel knowledge and amazing talent and assets we consider complementary. This will help us build and evolve our current services.”

The Stable and Accenture Song have a shared vision of helping the world’s best brands drive commerce and experience across all platforms and channels, said Chad Hetherington, founder and CEO of The Stable, in a statement.

“Joining forces with Accenture will enable us to radically expand our capabilities across the entire value chain and fuel massive growth and value to our clients and employees,” Hetherington said.

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