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Fulcrum IT Partners Exec: We’re Acquiring Partners To Offer A Fully-Managed Solution

CJ Fairfield

‘We are looking to acquire partners that have strong leadership in place today because we leave that leadership in place,’ says Kelly Carter, chief strategy officer at Fulcrum. ‘We’re looking for an owner who’s looking to leverage a larger organization to grow, but they still will remain involved in the business. Their leadership will remain involved.’

Fulcrum IT Partners, a Canadian company that owns a host of MSPs, has big plans to offer its customers a fully-managed solution and has been on an acquisition streak to get there.

“We are looking to acquire partners that have strong leadership in place today because we leave that leadership in place,” Kelly Carter, chief strategy officer for Fulcrum, told CRN. “We’re looking for an owner who’s looking to leverage a larger organization to grow, but they still will remain involved in the business. Their leadership will remain involved.”

Toronto-based Fulcrum is also expected to hit $1 billion in revenue by the end of 2023. The momentum is in part due to its latest acquisition streak over the past two years. In March and April, Fulcrum acquired Ohio-based Advizex and London-based MSP Viadex, respectively. In 2022 it added Canadian cybersecurity firm iOn United and Prodec Networks, and in 2021 it added UK reseller Pure Technology Group.

“The key is bringing in the right partner companies so that we can offer that full solution experience to our customers,” she said. “We’re bringing in all these acquired companies that have an end user customer, and maybe in the past they could only offer a partial solution to that customer. Now they’ll have all these other Fulcrum partner companies that they can leverage to truly offer that full solution to their end customer.”

To help with M&A deals and reach its global goals, Fulcrum brought on Carter, who assumed her role in March. Carter spent more than 25 years at Irvine, Calif.-based distributor Ingram Micro in multiple roles including CFO for Ingram Micro Canada, vice president of financial solutions and executive director of financial and credit solutions.

“It’s integrating all these different expertise to offer that fully managed solution and full as-a-service solution with the right security protections in place,” she said of Fulcrum’s M&A strategy.

Check out CRN’s interview with Carter on her new role and initiatives, Fulcrum’s M&A strategy and why the MSP is better than the competition.

 

 
CJ Fairfield

CJ Fairfield is an associate editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be reached at cfairfield@thechannelcompany.com.

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