Managed services News

IT By Design’s MSP Palooza: Sunny Kaila’s 7 Most Interesting Statements

C.J. Fairfield

‘Recession indicators are here, inflation to unemployment, declining GDP, declining business and consumer confidence,’ says IT By Design President Sunny Kaila. ‘MSPs have historically done well during a recession…technology is always required.’

Sunny Kaila, president of Jersey City, New Jersey-based master MSP IT By Design, went from “taxi to tech” after coming to the U.S. as a teenager in 1993 from a village in India, getting a job driving a cab and then finding his own niche in the tech industry.

He was able to put himself through college and took the opportunity of to continuously learn about tech, first starting an MSP with Wall Street clients and now running a master MSP with his wife Kam.

With more than 20 years of experience as a technology services provider—first as an MSP and then for MSPs, ITBD helps partners navigate the technical landscape through education and enablement through staffing, 24x7x365 network operations center (NOC) services, helpdesk solutions, RMM virtual admin, virtual CIO consulting, security and professional services.

During the company’s Build IT Live conference in Jersey City, New Jersey this week, ITBD announced two strategic partnerships with N-able and Vijilan Security that will expand security services and provide greater client value.

The partnership with software vendor N-able allows partners to use ITBD’s NOC services and N-able’s remote monitoring and management (RMM) tool. The partnership will give MSPs a comprehensive one-stop NOC service that includes full management of a client’s RMM. “This is the first time an MSP will be truly integrated in from the tool and service perspective,” said Kaila “That is going to save you a lot of time and to help you be more profitable.”

During his keynote speech, Kaila spoke to a room full of hundred of MSPs on an impending recession¬–and what MSPs should do to prepare, customer service and company culture.

Here are Kaila’s seven most interesting statements from Build IT Live.

CJ Fairfield

CJ Fairfield is an associate editor at CRN covering solution providers, MSPs and distributors. Prior to joining CRN, she worked at daily newspapers, including The Press of Atlantic City in New Jersey and The Frederick News-Post in Maryland. She can be reached at

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