Managed services News
MSP360: We Want To Be The ‘No. 1 MSP Platform On The Planet’
Joseph F. Kovar
‘When I joined in 2019, anybody could come and buy. [Later, we wanted customers] to either buy from an MSP or an other channel partner rather than coming direct to us. So we went through a price increase on all [direct] sales. We actually doubled the price over the MSP price, and said, “[If] you don’t want to pay double, then go buy from an MSP,”’ says MSP360 CEO Brian Helwig.
Full Pivot To The Channel
IT management platform provider MSP360 really wants to show it is serious about working with the channel. The company has in the last couple of years significantly raised the price it charged direct customers of its IT management software, and has recently told new customers they can only purchase its software from its MSP or reseller partners.
It is a move that has worked, according to MSP360 CEO Brian Helwig.
“[We work with] about 10,000 MSPs worldwide,” Helwig told CRN. “We have about 3,800 businesses who are buying our products from the channel. And we have about 1.8 million endpoints globally under management in some form or fashion, whether it be our stand-alone product or our managed product.”
[Related: NinjaOne’s New Channel Chief On Plans For Partner Program Relaunch]
The pivot to the channel is a part of MSP360’s move to be a bigger part of the IT management business, and indeed part of its move towards the lofty goal of being the largest MSP-focused IT management platform, Helwig said.
“And that’s our goal,” he said. “Manage, scale, and protect all your IT infrastructure. So that’s endpoint management, from a proactive perspective, from patch management, security, anti-virus, all that kind of stuff, all the way through to the backup space and data protection side. And then we interoperating all the way between.”
Along the way, MSP360 is bulking up on its data protect, RMM (remote monitoring and management), and especially its cybersecurity capabilities, both in terms of the third-party tools that integrate with its platform and protecting its own platform, Helwig said.
“We do our own internal audits,” he said. “We use different tools to make sure that our code doesn’t have a backdoor, that we’re at our best when it comes to penetration testing, and we make sure that the solutions that we offer follow best-in-class security best practices.”
MSP360 is still far from being the largest MSP-focused IT management platform. But the changes the company is implementing are helping it along towards that goal. To better understanding what is going on at MSP360, click through the slideshow.
