ServiceNow CEO Bill McDermott On ‘Bold’ Expansion Plans, Innovations, New Chairman Role

What else is ServiceNow doing to try to bring more partners into its platform and ecosystem?

We just finished a board meeting, which was fantastic, for the last couple of days, talking about our footprint in the global economy. We’re making a bold move in Japan, which is going to be a huge ecosystem play for ServiceNow. We’re making a bold move in India and Korea. We’re expanding big time in Europe. Obviously, the United States continues. And those geographies in particular are going to get in some cases new structured reporting relationships to the top of the house at ServiceNow to amplify just how important those businesses are to us, and how important those partners are to us.

The other thing we’re doing is something I call co-creation. We’re building business solutions with our top partners. Those business solutions will include all the elements of pre-sale value stimulation, but they‘ll also include extensibility on the ServiceNow platform, where our partners can build code and new business models on the platform to accommodate not only industries but sub-industries and micro-vertical opportunities to expand the ServiceNow footprint on a global basis. That’s something that is really taking off for us. And we have an example with Samsung, where they did a mobile-first strategy with ServiceNow. And they have expanded worldwide on ServiceNow with their mobile-first strategy, and we have over 100 other partners that have jumped on board with the Samsung partnership with ServiceNow. It’s a fascinating story.