'Nervous' AT&T Starts Countdown For iPhone MMS Kick-Off

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The road to iPhone MMS never did run smooth, but AT&T will finally launch MMS functionality for Apple iPhone users in the U.S. starting Friday. AT&T had already confirmed Friday would be the day, but further said, via an update to the AT&T Facebook page, that all iPhone users should have full MMS capabilities by late morning Pacific Time.

Apple unveiled an MMS feature in June, and MMS capability on the iPhone means iPhone users will be able to send photos, contacts, audio files and other content through the Messages application. iPhone users need to download an MMS update through iTunes.

AT&T's work to get iPhone MMS up and running was described as "rocky" in BroadbandDSLReports.com, which reported Wednesday that AT&T was "very nervous" about the launch.

BroadbandDSLReports.com quoted anonymous AT&T insiders as saying that AT&T is asking for hourly updates from MMS aggregator partners so they can troubleshoot as quickly as possible.

Comments posted to AT&T's Facebook page Thursday ranged from the sarcastic to the all-out mean, most reflecting the notion that MMS is long-overdue for iPhone. "Welcome to 2003 AT&T!" read one comment.

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