Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events Acronis #CyberFit Summit 2021 Avaya Newsroom Experiences That Matter Cisco Partner Summit Digital 2020 Intel Partner Connect 2021

Video: Microsoft Embracing Consumerization of IT, Mobility

Microsoft's Cindy Bates discusses how Microsoft is using mobility and consumerization to its advantage.

The consumerization of IT may be causing some companies major headaches, but Microsoft is welcoming the trend with open arms.

"That line between professional and consumer is blurring, and Microsoft is very eager to embrace this trend and innovate around it," said Cindy Bates, vice president of U.S. Small and Medium Sized Businesses at Microsoft, in a video interview with CRN.

Bates discussed how products like Office 365 and Windows 8 play into the consumerization trend. She also said that although solution provider partners don't resell smartphones, there are plenty of opportunities around mobile devices in terms of integration, security and management.

See the video below for more of Bates' insights on consumerization, mobility and cloud.

Back to Top



    trending stories

    sponsored resources