IDC: Android Tablets Eating Away At iPad's Market Share

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Smaller, cheaper Android tablets will nibble away at the iPad's market share this year. IDC on Tuesday revised its forecasts for the tablet market through 2013, which it now believes will climb to 190.9 million total units shipped. By the end of the year, IDC predicts that more Android tablets will be shipped than iPads for the first time since the iPad's 2010 debut.

IDC altered its numbers due to consumer purchasing behavior during the last quarter of 2012, during which it saw a surge in purchases of smaller tablets.

"One in every two tablets shipped [during the fourth quarter of 2012] was below 8 inches in screen size. And in terms of shipments, we expect smaller tablets to continue growing in 2013 and beyond," said Jitesh Ubrani, Research Analyst for IDC's Tablet Tracker. "Vendors are moving quickly to compete in this space as consumers realize that these small devices are often more ideal than larger tablets for their daily consumption habits."

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