HP Names New SMB Sales Director For Printing And Personal Systems

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Sandy Waller, an 18-year Hewlett-Packard veteran, has been named director of the computer giant's Printing and Personal Systems (PPS) organization's U.S. SMB sales effort.

Waller, who was most recently district sales manager for the U.S. central enterprise team, will report to HP Vice President and General Manager U.S. Enterprise and SMB Sales Newt Walpert.

[Related: HP Appoints Channel Veteran To Step Up Full Enterprise Portfolio Push]

"Sandy has worked with my teams for years and clearly values the channel and what companies like CDW can bring to the table to provide a complete solution to our customers," said Mike Rapplean, director of corporate sales for CDW, one of HP's largest partners, in an email exchange. "Sandy’s proven experience in delivering on her commitments and holding her teams accountable to partnerships instills the trust in her partners like CDW, which results in increased engagement and business throughout her teams."

Specifically, Rapplean said Waller "prioritizes her partners like CDW by consistently engaging on combined go-to-market strategies and making regular on-site visits with her team to execute on those strategies. Her consistent approach and transparent communication is key to building long-standing partner relationships like she has done with our CDW teams."

Waller replaces Mike Parrottino, who was previously vice president and general manager of Americas Channel Marketing/SMB. Parrottino was recently named to a new post -- vice president of enterprise group channels volume sales.

Joe Sartin, director of corporate sales for CDW, said in an email exchange that "HP's commitment from their leadership team to the channel is the differentiator" for CDW.

"Our co-workers need to see the commitment that the partners' leadership team has in working with us so we can create a long-standing relationship and deliver a complete solution to our customers that is supported by both HP and CDW," said Sartin. "This is why Sandy and her teams have been successful in partnering with CDW for years."

"CDW values the HP partnership and when teams like Sandy’s prioritize the partner relationship, it allows both HP and CDW to better serve our customers," Sartin said. "Our mission at CDW is to provide the best solutions and customer service in the industry, and when we have a combined effort with partners like HP and Sandy, it only provides a better experience for those customers."


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