Ditching BlackBerry Could Open Channel Floodgates

Printer-friendly version Email this CRN article

TechOrchard's Poje said his company's clients have been moving away from BlackBerry for quite some time. Some clients chose not to adopt new BlackBerry's but kept devices already in use; others abandoned the brand altogether.

Further, HillSouth's Hill doubted the company's ability to instill trust among its customers with the BES 10 solution able to run on multiple operating systems and one of the few BlackBerry products still seeing a notable increase in adoption.

"BlackBerry has never emerged as a player to manage other devices. There has always been some kind of caveat when it comes to that," Hill said.

"What makes the BlackBerry situation even more unique is BlackBerry delivers their services through their own data centers," he said. "If [customers] are unsure about [BlackBerry's] future, do they want to trust them with their data? Customers are very much dependent on them every day."

In an email to CRN about Gartner's report, a BlackBerry spokesperson said, "we recognize and respect external parties' opinions on BlackBerry's recent news. However, many of the conclusions by Gartner about the potential impact of a sale or other strategic alternatives, are purely speculative."

"BlackBerry is restructuring and pursuing strategic alternatives," the statement said, "to increase its focus on its core enterprise business."

Hill and Poje both agree, despite incredible intellectual property, the company may be too little too late.

"They made a good run at it," Poje said, "But I think it's pretty much done for."

PUBLISHED Oct. 3, 2013

Printer-friendly version Email this CRN article