HP Launches Surface Pro 3 Attack With Windows-Based HP Pro x2 612 Tablet-Notebook

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Kris Rogers, senior vice president of partner and product management at PCM, a $1.5 billion solution provider, applauded HP for delivering a breakthrough product. She said the notebook tablet form factor is taking the market by storm.

"Creating a detachable two-in-one form factor is the best of both worlds for a business traveler," said Rogers. "I am very happy that HP has an offering like this because there is only upside with it. HP is on the money with the form factor and features. You are going to hear a lot of excitement from HP channel partners. This is going to be one of the strongest growth opportunities going forward."

Enterprise and SMB customers alike are craving a product that can act as both a notebook and a tablet, said Rogers. "From a knowledge worker perspective. the notebook is still required," she said. "This form factor allows customers to leverage the capabilities of both a notebook and a tablet."

PCM continues to see strong growth with HP’s Printing and Personal Systems Group, said Rogers.  "Folks that thought the notebook and desktop business was dead were really wrong," she said. "It may be a function of Windows 8 refreshes or the strength of mobile products. But we are experiencing good growth with HP on the PPS side."

HP’s lucrative HP PartnerOne channel program also is paying off for partners, said Rogers. "From my perspective, HP continues to evolve," she said. "HP provides a very competitive offering for the channel. You have got a robust portfolio of products and a very aggressive partner program with good channel engagement."

Daron Chalk, worldwide category manager for Windows Business Hybrids for HP, downplayed the battle with Microsoft Surface Pro 3. He sees the HP Pro x2 612 targeting mainstream business-class users with Microsoft Surface Pro 3 focused on a less-demanding customer.

"When we sat down to design this product we were looking at designing a true notebook replacement, specifically targeting mainstream business enterprise-class users," said Chalk.  "We targeted knowledge workers, the hallway warriors who need a lot of speed, flexibility and security. We really wanted to design it as a notebook first with the flexibility of a tablet. We didn’t want customers to give up the productivity and connectivity and the things they really value and enjoy in an enterprise-class notebook."

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