Next week could be a busy one for major new device launches, with Microsoft set to hold a product event on Wednesday, and now Apple reportedly planning an event of its own for the next day.
"It's definitely exciting," said Michael Goldstein, president and CEO of LAN Infotech, a partner of both companies in Fort Lauderdale, Fla. "'Tis the season."
Re/code reported that Apple is readying new Macs for debut during an event on Thursday, Oct. 27.
The most-anticipated product for the event is a re-imagined new version of the MacBook Pro, which hasn't gotten an overhaul in about four years.
Along with being faster and thinner, the new MacBook Pro is expected to add a touch screen "strip" above the keyboard, which would take the place of the typical row of function keys.
The touch screen would allow users to configure key shortcuts based on whatever they're working on at the time, according to reports.
Rumors suggest Apple may introduce other devices at the Oct. 27 event as well—possibly including updated versions of the MacBook Air and iMac.
Goldstein said the launch of a new MacBook Pro would be most relevant to his customers, though, given its popularity as a business productivity machine.
"I know for us a lot of clients have a fourth-quarter refresh plan, or are starting to look at refreshes in the first quarter," Goldstein added. "The timing is key."
As for the Microsoft event, Goldstein said he's most interested in seeing a new form factor for the company's Surface line.
Microsoft has said only that the event on Wednesday, Oct. 26, will unveil "what’s next for Windows 10." But rumors suggest an all-in-one Surface PC—and possibly even a Surface Pro release of some variety—could be in the works for debut during the event.
"No one expected the Surface Book" during Microsoft's fall event last year, Goldstein noted. "Hopefully they have some surprises up their sleeve."