Capriza Launches Partner Program To Help VARs And SIs Capitalize On Enterprise Mobility Push

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Venture-funded Silicon Valley company Capriza is rolling out a formal partner program for the first time, based around the firm's easier-to-implement approach to creating mobile app solutions for enterprise workforces.

Capriza offers software that aims to bridge the gap between legacy business applications and mobile devices, by allowing existing pieces of business app functionality to be quickly turned into simple "micro" apps, without a need for coding or APIs.

"In a traditional mobility approach, there is a whole lot of functionality that all go together. Here you can actually pick and choose what you want to put on a mobile device," said Jamal Shah, managing partner at Toronto-based Causal Effects, a value-added reseller and digital transformation consultancy that's partnered with Capriza over the past year.

[Related: 2017 Mobility 100: 15 Coolest Mobile App Development Platforms]

For instance, instead of taking all seven pieces of functionality that go together in a particular enterprise application and turning them into a mobile version, "with Capriza you can hide 2-6 and jump straight from one to seven," Shah said.

Palo Alto, Calif.-based Capriza was founded in 2011, and has a total of 30 partners so far. The company is now looking to recruit additional partners with its formal partner program, which is focused on VARs and systems integrators, said Aharon Weiner, head of business development and head of the partner program at Capriza.

Incentives in the program include steep discounts on Capriza licenses for resellers, while partners can also generate revenue by delivering services in connection with the deployment of Capriza's technology, he said.

Capriza is not requiring partners to invest in completing certifications prior to selling the product, but the company does offer certifications in technology, sales and marketing, Weiner said.

For initial sales opportunities, Capriza expects take the lead on delivering the project while the partner shadows and gains knowledge, he said. 

"For partners that join, usually we will be running after joint opportunities in the same quarter," Weiner said.

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