HP Sees PC, Printer Growth As Customers See Less Fixed Office Space And Mix Personal, Business Time

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A move away from fixed office spaces, combined with a continuing blurring of business time and personal time, is having a major impact on how businesses consume technology.

That's the word from Ron Coughlin (pictured), president of personal systems at HP Inc., who told attendees of the Varnex 2017 conference that his company has become a leader in digital technology in the four years since Hewlett-Packard split into HP and Hewlett Packard Enterprise (HPE).

Varnex is a peer-to-peer community of solution providers that work with Fremont, Calif.-based Synnex. Partners that join Varnex receive training and services opportunities not available to other Synnex partners, and are provided a forum for partnering with each other.

[Related: Synnex's Varnex Community Evolving To Meet New Digital Economy, Other Customer Initiatives]

Coughlin used his keynote presentation to introduce HP Inc. as a leader in the PC and printing space with four straight quarters of revenue growth under its belt.

"This is despite people saying PC and printer business is falling," Coughlin said.

The office space of the future is moving from a fixed location to where people work, Coughlin said. This is leading to a blending of personal and work lives, where 80 percent of people are saying they do work during personal time and 60 percent say they do personal business during work time. At the same time, only 47 percent of millennials are satisfied with the devices they now have.

"CIOs of the world are challenged by making this adjustment," he said.

HP is responding in a number of ways, including its new focus on device-as-a-service. With device-as-a-service, channel partners provide customers with devices with consumption-based pricing which scales up and down according to use.

"It's my No. 1 priority," he said. "Make no mistake. We will drive it … This is not a concept. This is a business."

HP is also providing devices with new form factors, Coughlin said. These include the HP EliteBook x360 1020 G2, touted as the world's thinnest and lightest business convertible PC; the HP Zbook X2, which the company calls the first workstation which converts to a tablet by detaching the keyboard; the HP Z VR backpack, which is a new wearable virtual reality device; and the HP Spectra 13, which HP calls the world's thinnest touchscreen laptop.

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