Surface Book Stunner: Microsoft Tests The Strength Of Its OEM Partnerships
The Microsoft Surface Book, Microsoft's 2-in-1 entry into the laptop hardware game, pits Microsoft against its OEM partners.
By unveiling its first laptop this week, the Surface Book, Microsoft is making its formal foray into the notebook hardware game. Microsoft partners who spoke to CRN following the unveiling said the software giant's entry into the ultra-competitive laptop hardware market not only caught them off guard, but most likely even surprised Microsoft's top-tier PC partners. Solution providers are eager to see how the Surface Book stacks up in the market against rival offerings from Dell, Hewlett-Packard and Lenovo.
CRN is covering everything Microsoft Surface Book this week, from the opportunities it provides the channel to the antitrust implications Microsoft's involvement in the laptop hardware game may bring.
The CRN Test Center will also stack the Surface Book against the competitive offerings from Microsoft's OEM partners.
Surface Book News & Analysis
- Microsoft Surface GM: Current Channel Model Works For New Surface Book
- Brian Hall says the software giant's current roster of less than 1,000 solution provider partners is ready to roll out the company's first-ever laptop.
- Lenovo's Response To Microsoft's Laptop Move: Surface Who?
- While Dell and Hewlett-Packard praised Microsoft's surprise entrance into the laptop market, Lenovo has taken a different approach, highlighting its competing products and asserting itself as an innovator.
- HP, Dell Bless Microsoft Surface Book, Welcome The Competition In Laptop War
- HP and Dell say all is sunny in laptop land as Microsoft introduces its first laptop, the Surface Book, to go toe-to-toe against its OEM partners.
- Partners: Microsoft's Surface Book Puts HP, Dell, Lenovo On The Hot Seat
- Microsoft's top OEM partners should be concerned about Microsoft's Surface Book laptop announcement, according to solution providers.
- Microsoft Surface Book Will Be Available Through Distributors
- While Microsoft enraged its solution provider partners with its initial direct-only policy for its Surface Pro tablet PCs, the company is working with distributors from Day One on channel sales of its new Surface Book mobile PCs.
- Microsoft Plants Its Hardware Flag: First Look At The Surface Book, Surface Pro 4 And The Rest Of Its New Gear
- Microsoft doubles down on devices with its first-ever laptop, plus Surface 4, new Lumia phones and other new devices.
- Did Microsoft Inform HP And Dell About Its Surface Book Assault?
- Partners said Microsoft's entry into the intensely competitive laptop market caught them off guard and may have even surprised Microsoft's top-tier PC partners.
- Intel Partners See Intel-Microsoft Windfall In New Surface Products
- Intel system builder partners applaud the processors powering new Microsoft Surface devices, saying the innovation will serve as a major boost to Intel's mobile segment.
- Partners: New Microsoft Surface Laptop Accelerates Channel Competition
- Microsoft is getting into the laptop hardware business with the introduction of the Surface Book, setting the stage for what could be open warfare with its OEM partners.