Toshiba Makes SMB Channel Push With 2-In-1s

/**/ /**/

Toshiba hasn’t been shy about its plays in the channel, focusing on the SMB segment through its Tecra performance laptop offerings. Now the company is turning its attention on 2-in-1s, hoping modern professionals will jump at one-two punch of productivity and mobility.

Toshiba’s Carl Pinto highlighted the Portege Z20T, which the company launched at CES in early January. Pinto assured CRNtv that the 2-in-1, which supplies 17.5 hours of battery life, is a device that is friendly to even the roughest commute.

Toshiba has recently begun running ’highly-accelerated life tests’ ensuring the rugged capabilities of its mobile devices. The company’s self-invented tests go beyond dropping laptops in bags.

’We’ve actually started dropping steel balls on the actual screen to make sure that it does not crack,’ Pinto said.

Pinto said the ultra-durable Z20T carries Toshiba’s quality guarantee -- if anything goes wrong with the device in the first year of ownership, Toshiba will completely replace it. The company means serious business when it comes to re-establishing its reputation in the SMB segment of the channel.

’We’re making a big push with our 2-in-1 products with the Z20T,’ Pinto said.

PUBLISHED JAN. 29, 2015