Vendor Shores Up IP Telephony

The company's ShoreConvergedConference bridge provides both scheduled and ad hoc capabilities for its Shoreline4 IP-PBX platform, giving solution providers a means of offering in-house conferencing options to customers, said Tom van Overbeek, president and CEO of Sunnyvale-based Shoreline, which currently works with about 85 solution providers.

"It gives [our partners] a much broader product offering," van Overbeek said.

"With PBX functionality and this extended feature set, it increases the differences between [VoIP] and legacy voice technology."

The in-house conferencing option can also help solution providers more easily demonstrate return on investment to customers utilizing costly conferencing services from outside providers, he said.

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Customers are already showing interest in Shoreline's new offering, said Judi Wrenn, general manager of Data Comm Networking, a Burr Ridge, Ill.-based solution provider. "When one of our first Shoreline installations found out there was a chance to beta-test this, they jumped on it right away," Wrenn said.

The Linux-based conferencing bridge will be available this month in 12-, 24-, 48- and 96-port configurations with a list price of $1,000 per port for audio conferencing. Data conferencing will cost an additional $500 per port.