Extreme Makeover: Siemens Enterprise Communications Changes Name To Unify

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The platform, which will become available in July 2014, is designed to allow users to access all of their UC and collaboration tools from a single pane of glass and use those tools more seamlessly across different business processes.

"It allows you to be far more productive and not have to pop in and out of different applications," Hummel said. "You can swivel, basically, and be using the same interface and the same environment."

The first version of Project Ansible can support four communication channels -- voice, video, text and remote screen sharing -- simultaneously, and will let users move these multichannel conversations from device to device using a "call swipe" feature.

The platform will be available as a cloud-based SaaS offering and can work on telephony equipment from a range of vendors, including Cisco Systems and Avaya, Hummel said.

Project Ansible already is "energizing" Unify's existing partner base, and piquing the interest of potential new partners, in terms of both the channel and other vendors, he said.

"We have always been a top-tier player, but we haven't had quite the name recognition in North America that we want," Hummel said. "But with Project Ansible, and with the vibrancy of a new brand, we are seeing a lot of major software vendors, major application players, major infrastructure players, major cloud and collaboration players, all coming and trying to understand exactly what we are doing and how to partner with us."


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