New Big Switch CEO: Channel To Play Key Role In Our 'SDN 2.0' Strategy

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Big Switch's Murray said the company's new bare metal switching strategy is similar to what tech giants like Google, Facebook and Amazon are employing in their own data centers.

"We want to take that Google model to the masses," Murray said.

To do that, Murray continued, Big Switch will turn to the channel, especially to help with the integration of Big Switch software onto the bare metal switches the company acquires through ODMs.

"We are absolutely a channel play," Murray said. "From my experience being in the networking space for a while, it's really the only way to go."

Big Switch's flagship products include its Big Tap 3.0 monitoring fabric and a new unified physical and virtual cloud switching fabric that the company is building out now. Murray declined to give any sales figures for Big Tap but said he's seeing "great traction." The unified physical and virtual fabric, meanwhile, is currently in beta testing with five customers.

Big Switch hasn’t started recruiting solution providers just yet, but the company in January signed on Synnex as its first U.S. distributor partner, an initial step, Murray said, toward building out Big Switch's North American channel.

"As we've made the switch to SDN 2.0, and are really looking at [physical and virtual] leveraging bare metal, we are laser focused on execution at this point," Murray said. "And the channel will play a very, very key part in all of that."


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