CoreDial Puts Partners In Driver's Seat With Platform Updates, BroadWorks Integration


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Channel-only VoIP and telecommunications provider CoreDial is making it easier for partners to sell, manage and invoice cloud communications with a slew of platform enhancements, new integration, and a mobile app. 

Blue Bell, Pa.-based CoreDial wants to not only add new partners this year, but better position its existing MSP, VAR, and solution provider partners to sell cloud-based communications offerings, according to CoreDial’s CEO, Alan Rihm.

CoreDial is known for its Software-as-a-Service channel automation platform called SwitchConnex, which enables the end-to-end, quote-to-cash process for partners -- everything from doing proposals, tracking orders, provisioning and management, Rihm said. Partners can use SwitchConnex to white-label and sell, deliver, manage and bill a la carte cloud communications services or bundles that can include hosted PBX, VoIP, SIP trunking and unified communications services. 

[Related: Broadvoice Bullish On Channel Strategy, Offers Cloud PBX, SIP Sales Incentives To Partners]

Now, Rihm said, BroadSoft’s BroadWorks platform is being integrated with SwitchConnex. The integration will give CoreDial partners – as well as their agent partners -- access to more features, increased scalability and redundancy, all on a recognized UC platform brand that will help attract larger end customers.

Centric Telecom, a telecommunications hardware and services solution provider and CoreDial partner that sells primarily to small and midsize customers, believes the BroadWorks integration will help convince larger customers considering cloud-based communications.

"The Asterisk platform today is great for the SMB marketplace because it's more cost-effective. But now we have options. Once the BroadWorks [integration] comes online, we're in much better position to pursue that marketplace of larger customers," said Larry Dressel, president of McLean, Va.-based Centric Telecom.

The SwitchConnex platform is integrated with Asterisk, Digum's open-source VoIP software platform, according to Rihm. Going forward, SwitchConnex will be integrated with both Asterisk and BroadSoft technology, he said.

CoreDial also has added two modules to it SwitchConnex platform to help partners with tax and commissions management. The tax automation engine powered by tax software company Avalara -- formerly known as EZTax -- and the new commissions management functionality will help automate the regulatory and tax calculations for customer orders and bills, which can help partners scale more quickly, Rihm said.

"This is making it easier for our partners to engage their agent partners to help them drive business by being able to calculate commissions and do reporting," he said.

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