CoreDial Puts Partners In Driver's Seat With Platform Updates, BroadWorks Integration


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Centric Telecom plans to use the tax automation engine to move into new markets. The company currently services customers in Maryland, Virginia and Washington, D.C. Automating the tax process for billing takes work off partners' plate, and Centric plans to take advantage of the functionality to move into new states, Dressel said.

"It's great to have a partner that can help us figure out taxes owed as we move into other areas," he said.  

CoreDial also unveiled its mobile app to the channel during its inaugural PartnerConnex conference, held earlier this month in Philadelphia. Rihm said that the mobile app will include features such as one-click-to-join conference calls, an embedded SIP client, auto-attendant management for administrators, and voice-to-text transcription tied to the business UCaaS offering.

"The functions that are available with that app and the fact that it's fully integrated with the [SwitchConnex] platform is huge," Dressel said. "We have some customers that use their cellphones more than anything, and the app does a very good job of turning your cellphone into a business phone."

The mobile client will be compatible with CoreDial’s Asterisk and BroadWorks UCaaS services. The app will first launch for iOS devices, with a follow-up release slated for Android devices.

CoreDial, an 11-year-old company, changed up its sales strategy to focus squarely on indirect channels about seven years ago and hasn't looked back. In fact, the provider has been on a partner binge recently. More than half of its 500 channel partners were added over the past year, with about 15 to 20 partners on average being added monthly, Rihm said.

Approximately 200 partners attend PartnerConnex, which focused on the efficiency, productivity and cost-saving advantages of UCaaS so partners can better position the offering to larger clients. The primary adopters of UCaaS have so far been largely small to midsize businesses, but enterprises are showing interest, Rihm said.

With larger business customers in mind, CoreDial has partnered with Mass Communications, a New York-based telecommunications and networking solution provider, to offer advanced MPLS connectivity solutions to CoreDial partners.

While private connectivity isn't typically a priority for SMBs, enterprise businesses often require MPLS connectivity, Rihm said.  

"Smaller companies don't usually afford themselves a high-quality MPLS circuit, but bigger customers need that kind of connectivity. With this partnership, our partners will now have the option to sell multiple MPLS providers so they can get the right connection for the customer, depending on what geography the customer is located in," he said.  

The partnership will give CoreDial's channel access to MPLS solutions from multiple service providers.

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