Brocade Names Sandra Glaser Cheek Its New Channel Chief, Boosting Partners' Confidence In The Future

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Sandra Glaser Cheek
Sandra Glaser Cheek

Partners are cheering as Brocade Communications has appointed Sandra Glaser Cheek to the channel chief position after the departure of Pete Peterson, who left the company this summer and joined Tessco Technologies.

"This gives us the confidence that there is an extremely channel-friendly and seasoned leader at the helm of the channel organization, giving us a great deal of optimism in the future of the business regardless of any transaction that may change the ownership structure," said Andrew Fisher, CEO of Myriad Supply, a New York-based solution provider and Brocade partner ranked No. 228 on the 2016 CRN Solution Provider 500 list. "If she brings a little bit of the Ruckus magic to Brocade, that will be a very good thing for the channel."

Glaser Cheek previously was vice president of worldwide channels at Ruckus Wireless before it was acquired by Brocade last year for $1.2 billion. A well-known 20-year channel veteran, she has held top channel executive positions at Extreme Networks, VMware and Adobe Systems.

 [Related: 2016 CRN Channel Madness]

Glaser Cheek also took the crown in CRN's 2016 Channel Madness Tournament Of Chiefs, besting channel leaders hailing from Dell, AT&T and Cisco Systems, to name a few.

Her appointment as vice president of channel programs comes with Broadcom set to acquire Brocade later this year. Broadcom then plans to sell off the company's networking business, including Ruckus.

"In this time of turmoil in the Ruckus-Brocade transition, this is important -- to have continuity with Sandra on board," said Gary Berzack, chief technology officer and chief operating officer of eTribeca, a New York-based solution provider and Ruckus partner.

Meanwhile, in the wake of Peterson’s departure, Brocade decided to reorganize its channel structure, according to a Brocade spokesperson.

"Under the new model, Sandra Glaser Cheek expanded her role to take on responsibility for channel programs, enablement and marketing for Brocade overall," said the spokesperson. "At the same time, responsibility for channel sales was moved into the regional sales organizations we have [in the] Americas, EMEA and APJ [regions]."

Glaser Cheek could not be reached for comment by press time.

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