Master agent Avant Communications is doubling down on sought-after SD-WAN solutions by introducing an assortment of new providers for solution provider partners to choose from and begin selling as a new recurring revenue stream.
Avant, in partnership with its new providers, is working to shape SD-WAN into a subscription-based opportunity for the channel and for business customers, in particular for partners that aren't used to recurring revenue, said Drew Lydecker, president and co-founder of Chicago-based Avant.
At the same time, the new partnerships will help SD-WAN providers reach more telecom agent partners who are taking on the role of "trusted technology advisor" with their customers.
"We are providing the platform to help [providers] swivel into that recurring revenue model for their SD-WAN offerings while educating emerging SD-WAN providers on the channel – both large VARs and trusted advisor partners," Lydecker said.
SD-WAN allows businesses to use a combination of private internet connections, such as MPLS, as well as public internet connections to route data between data centers or branch office locations. SD-WAN is a rapidly growing market that will represent a massive "land grab" opportunity for channel partners, Lydecker said.
"SD-WAN is growing faster than any of our other 'swim lanes' right now," he added.
As of Tuesday, Avant's SD-WAN portfolio will include: Aryaka, CenturyLink with Versa Networks; CIS with managed Talari and VeloCloud; EarthLink with VeloCloud; Windstream with VeloCloud; CloudGenix; Expereo with managed Cisco IWAN, Citrix and Viptela; Masergy with Silver Peak; Netwolves with Cisco IWAN and Cisco Meraki; Talari; Verizon with Viptela, Cisco IWAN and Versa Networks.
Partners can use Avant's BattleApp platform to learn more about each provider to determine the best fit for their end customers, Lydecker said.
CloudGenix is a San Jose, Calif.-based SD-WAN startup that offers carrier-neutral, cloud-based SD-WAN services and sells exclusively through the channel. The partnership with Avant will help the startup reach more telecom agent partners, according to Kumar Ramachandran, CloudGenix's founder and CEO.
"Right now, telecom [agent partners] are trying to enhance trusted advisor nature, especially as customers start to consider whether they can move from MPLS to broadband and even LTE, and make migrations to cloud-based services. These partners are really important to us," Ramachandran said.