As the SD-WAN market heats up, startup VeloCloud announced on Thursday that it raised $35 million in funding which will help the provider grow its channel program and meet the mounting demand for global, cloud-based SD-WAN.
Led by Hermes Growth Partners, VeloCloud closed a $35 million Series D round of funding, bringing the company’s total funding to $84 million. Additional investors for the Series D fundraising series included Telstra Ventures, the investment fund of the government of Malaysia, New Enterprise Associates, March Capital Partners, Venrock and Cisco Investments, as well as several other undisclosed strategic investors, the company said.
Investment firms aren't the only ones who have been closely following the blossoming SD-WAN market. The channel community and business customers are eyeing Mountain View, Calif.-based VeloCloud, a provider that got its start in 2012 and has since emerged as one of the leaders in the SD-WAN market, according to master agent partners.
VeloCloud entered the market through wholesale relationships with service providers and carriers, including AT&T and Sprint. Petaluma, Calif.-based master agent Intelisys consumes VeloCloud's SD-WAN services through its supplier partners who are standardizing on VeloCloud's technology for their SD-WAN offerings, such as TelePacific and EarthLink, soon to be a part of Windstream.
The number of service providers throwing their hat into the SD-WAN ring by working with providers like VeloCloud is growing rapidly, according to Andrew Pryfogle, senior vice president of cloud transformation for Intelisys.
"The tack they have taken to enable service providers to get into the SD-WAN market quickly has been smart on their part. VeloCloud is offering quality of service through service providers," Pryfogle said.
Intelisys is also a VeloCloud customer, itself. The master agent has deployed VeloCloud's SD-WAN service to boost the quality and performance of its voice communications over the public internet via service provider Vonage.
In addition to going to market with service providers, VeloCloud also has its own partner program that the company launched in 2014.
As customers rely more on cloud-based applications, and multiple cloud providers, network performance matters. Channel partners -- VARs, MSPs, and telecom agent partners -- are also interested in selling SD-WAN solutions, either through their carrier partners leveraging SD-WAN technology or by partnering with SD-WAN providers directly, said Vince Bradley, CEO for World Telecom Group (WTG), a master agency based in Malibu, California.
The channel community is helping to drive SD-WAN adoption, while SD-WAN benefits partners because it represents another recurring revenue stream.