Broadvoice Picks Up XBP To Create More Customized VoIP, Contact Center Offerings

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VoIP provider Broadvoice acquired fellow telecommunications service provider XBP to bring XBP's proprietary communications development software into its own hosted voice and UC offerings for partners and end customers.

The two companies did not disclose the terms of the deal.

Broadvoice's strong position in the VoIP and contact center markets will help XBP's technology and development efforts reach a much larger audience. The combination will also give channel partners more product options, the two companies said.

[Related: Broadvoice Bullish On Channel Strategy, Offers Cloud PBX, SIP Sales Incentives To Partners

Tustin, Calif.-based XBP is known for its custom telephony and contact center offerings, based on its proprietary communications software. XBP is a development-focused company that lets its business customers build on its flexible VoIP and cloud-based contact center platforms to add more UC and reporting features to the platform, based on their needs.

For example, XBP Call Center lets businesses build their own feature-rich call center, with no hardware, software or up-front capital costs, according to the company.

Broadvoice, based in Los Angeles, will integrate the XBP user interface into its products and services. The combination will give partners and customers access to XBP's Twilio-compatible APIs and WebRTC software development kit to add communication and collaboration features into their voice environments and create a better experience for customers.

"XBP is a nimble, boutique tech company whose platform has been developed with an eye toward quality," Jim Murphy, CEO of Broadvoice, said in a statement. "This acquisition combines our award-winning customer service and XBP's streamlined technology platform into one unbeatable offering for a matchup that solidifies our laserlike focus on delighting our customers."

According to the companies, XBP's entire staff will be joining Broadvoice.

Broadvoice has been aggressively building out its channel strategy and bolstering its three-year-old channel program since last spring.

At the Channel Partners Expo in Las Vegas this week, Broadvoice said it had given "sneak previews" of the latest version of the Broadvoice platform, injected with XBP technology. The provider said that partners were impressed with the partner portal, as well as the customer experience piece.

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