8x8 Steps Up UCaaS Marketing Efforts With Trio Of Senior Executive Hires

Unified Communications-as-a-Service (UCaaS) specialist 8x8 has hired three new marketing executives who have experience with the likes of Hewlett Packard Enterprise, OneLogin and IBM.

"I think the new hires and the moves 8x8 is making here will definitely help our go-to-market efforts," said Todd Carothers, executive vice president of sales and marketing at CounterPath, a Vancouver, B.C.-based 8x8 partner. "It's really a stellar line-up. It's always good news when you hear that your vendor is bringing in fresh blood to try to increase customer demand."

San Jose, Calif.-based 8x8, named a leader in Gartner's 2017 Magic Quadrant for UCaaS, said the three new senior executives would strengthen its global brand awareness, accelerate go-to-market efforts, increase product demand and speed time to revenue.

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Lynn Porterfield is 8x8's new vice president of U.S. midmarket demand generation. She will be responsible for working with sales leadership to increase the pipeline in the midmarket. Porterfield previously served as HPE's worldwide digital marketing leader and has more than 20 years of experience leading marketing teams at companies such as IBM and Citigroup.

8x8 hired Milan Martin as its new vice president of Global Brand and Marketing Communications. He will lead teams across advertising, marketing communications, customer advocacy, and public and analyst relations. Martin has decades of marketing and advertising experience, most recently as President of the marketing agency Grey Global Group.

Also joining 8x8 is Anders Unosson, who was previously senior director of strategic marketing and revenue optimization for OneLogin. Unosson will be responsible for 8x8's marketing operations – including data, analytics and digital efforts – as vice president of marketing optimization for the UCaaS vendor.

Research firm Gartner estimates that 8x8 is one of the largest UCaaS providers supporting more than 1 million users. The vendor has expanded significantly in the European market after two acquisitions of UK-headquartered companies.

"It is an exciting time to be working alongside some of the best and brightest marketing individuals in the industry," said Rani Hublou, 8x8's chief marketing officer, in a statement.