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Dialpad Launches Partner Portal On Heels Of ‘Record-Breaking’ Growth: Exclusive

The cloud UC provider’s new Partner Success Portal puts all its resources and new certifications in one place for partners, who contributed to Dialpad’s explosive growth in UCaaS, contact center, and collaboration over the past year, Dialpad’s channel chief tells CRN.

Cloud communications provider Dialpad has experienced “record-breaking growth” over the past year and is rolling out a new partner portal to ensure its channel community will keep up the strong momentum, Mike Kane, vice president of global channel sales at Dialpad, told CRN.

The Dialpad Partner Success Portal includes more resources and tools to help resellers and agent partners grow their unified communications-as-a-service (UCaaS), contact center, and collaboration businesses, Kane said.

“The portal is really a reflection of the heavy investment we’re making in our channel program,” he said.

San Francisco-based Dialpad launched its partner program in 2017. The channel represented 53 percent of overall sales in 2020, a 104 percent upswing in growth from the year before. “We anticipate the mix of channel business is only going to continue to grow,” he added.

[Related: Confronting Covid-19: How Partners Made Zoom, Microsoft Teams And Cisco Webex Essential Viewing]

Like many vendors in the UCaaS space, Dialpad saw significant growth during the pandemic. From February 2020 to 2021, call minutes increased 49 percent year over year. At the start of the pandemic from February to March 2020, Dialpad, like many vendors in the UCaaS space, saw significant growth during the pandemic. From February 2020 to 2021, call minutes increased 49 percent year over year. At the start of the pandemic from February to March 2020, Dialpad calls usage increased 77 percent, followed by an additional 21 percent growth in April 2020.

Minutes increased by 27 percent from February 2020 to February 2021 on Dialpad’s cloud-based videoconferencing platform, Uberconference. During the first four months of the pandemic from March 2020 to July 2020, Dialpad Uberconference saw its usage surge 69 percent year over year when compared to the same period. Dialpad’s Voice Intelligence (Vi) VoIP offering also experienced a growth increase of 67 percent from February 2020 to February 2021, and usage of the product’s call transcription and analysis usage features also increased at the same time, according to the company.

During the pandemic, Dialpad added real-time transcription capabilities to Uberconference. The feature was only part of the company’s UCaaS and cloud-based contact center products previously. “This is important because it allows [the meeting attendees] to be present during calls. When you’re on video calls all day long, you need to take notes, but with [real-time transcription], that note-taking is happening in the background so users can go back and search that conference call,” Kane said.

Alongside usage and adoption growth over the last year, Dialpad also inked new partnerships with master agents, including Chicago-based TBI, Marietta, Ga.-based MicroCorp and Redondo Beach, Calif.-based Sandler Partners.

Via the new partner portal, solution providers will have access to a sales and professional services certifications which will help educate partners interested in wrapping their own services around Dialpad’s offerings, such as deployment services, Kane said. “We feel like this will be an important part of the growth of our partner program,” he said.

Dialpad partners will also be able to submit deal registrations to Dialpad, while also being able to view all their customer order statuses. The portal is integrated with Salesforce, which allows Dialpad to respond even faster to partners, Kane said. The portal also gives partners the ability to create their own custom landing pages with Dialpad, as well as access to co-branded material.

The Partner Success Portal is currently in early access now. All Dialpad partners will have access to the portal on April 6, according to the company.

Kane said company is adding more headcount to support its increasing channel efforts. Dialpad recently tripled its regional channel manager team with the addition of three new master agent directors and several regional channel leaders.

Wireless giant T-Mobile earlier this month announced it was expanding its relationship with Dialpad, a technology partner to the carrier, by way of a new business communication and collaboration platform that is powered by Dialpad’s technology.

The cloud-based T-Mobile Collaborate platform includes business calling, messaging and conferencing from any device. The product use real-time AI for features like automatic meeting notes and action items from voice or video calls and can integrate with Office 365, among other workplace apps, according to T-Mobile.

Dialpad is excited about its newly-expanded relationship with T-Mobile, Kane said. “It’s a unique offering,” he said. “The collaborate bundle gives [users] the full business phone system off of [T-Mobile’s] 5G network.”

T-Mobile Collaborate taps into Dialpad’s differentiator; its voice intelligence, which lets users make “smarter” phone calls, Kane said. The three-piece T-Mobile WFX portfolio will soon be available through T-Mobile partners. Kane said that the two companies are working through the specifics to give Dialpad’s partners access to the T-Mobile WFX suite.

Dialpad’s products today can integrate with many third-party platforms, including Google Workspace, Hubspot, Microsoft Office 365, Salesforce, and Zendesk.

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