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New CEO Alan Masarek: ‘Avaya’s Opportunity For Future Success Is Stronger Than Its Past Performance’

Gina Narcisi

The former Vonage CEO and Avaya’s new leader opened up his playbook for the unified communications powerhouse with CRN that includes a focus on cloud, cultivating transparent relationships with partners and customers and an internal ‘cultural revitalization.’

Setting Up For The Future

Unified communications powerhouse Avaya has been a company in flux in recent years. But Alan Masarek, the company’s new CEO who’s been at the helm for two weeks, is already confident that the company’s massive base of large enterprise customers, coupled with a major cloud transition, will set up the company for future growth.

But it won’t come without a heavy lift.

Following a substantial earnings miss with revenue that declined 20 percent during the company’s third-quarter 2022, which ended June 30, Durham, N.C.-based Avaya made the move to replace Jim Chirico, the company’s CEO since 2018. Masarek was brought on effective Aug. 1 as president and CEO and is no stranger to companywide transformations. He sat in the CEO seat for Vonage for six years and has been credited with pivoting the company away from a consumer-focused service provider with shrinking revenue to a cloud communications specialist serving business clients.

Avaya’s next moves will be a multistep process that includes shifting the portfolio and customers entirely to cloud—whether it’s private, multitenant or somewhere in between. It will also include a “cultural revitalization” that will allow Avaya to bring in the right talent for the work ahead, Masarek told CRN in an interview.

Masarek talked with CRN about his move to Avaya, the problems the company is facing right now, and his road map that Avaya’s crucial partner base need to know about.

Here’s what Avaya’s new leader had to say.  

 
Gina Narcisi

Gina Narcisi is a senior editor covering the networking and telecom markets for CRN.com. Prior to joining CRN, she covered the networking, unified communications and cloud space for TechTarget. She can be reached at gnarcisi@thechannelcompany.com.

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