Hybrid work is here to stay, which is why Cisco Systems keeps upping the ante within its collaboration business. The tech giant has spent the last several years strengthening its popular Webex platform and all its offerings, such as Meetings, Calling, and Contact Center. Cisco’s cloud-based collaboration services are among the most popular in the crowded market and the company wants to continue its reign with the help of its channel partners.

Cisco this week during its annual WebexOne event came armed with a solidified AI strategy that the company is making good on with a smattering of generative AI-based features and functionality that’s being baked into the Webex platform. The company highlighted several new device options, promoted its Apple partnership, and even discussed how teamwork and interoperability with third-party collaboration providers, such as Microsoft Teams, is the way forward. With so much at stake as customers come up on their renewal cycles following the pandemic’s panic buying, Jeetu Patel, Cisco’s executive vice president and general manager of security and collaboration, called this year’s WebexOne the “most consequential.”

CRN was on the ground at Cisco’s 2023 WebexOne event in Anaheim and rounded up the latest collaboration products and AI features that the tech giant unleashed this week. Here’s how Cisco is bolstering the Webex platform.