Telecom Veteran Lisa Martin Joins 8x8’s C-Suite

The cloud communications specialist that recently gained a new CEO is also bringing in former Verizon and Twilio executive Lisa Martin as chief revenue officer.


Lisa Martin

Cloud communications provider 8x8 has brought on its first chief revenue officer in two years.

Lisa Martin, a telecom leader of more than 15 years, will be responsible for driving and maximizing revenue growth, overseeing sales strategies, and managing the global sales organization, according to 8x8.

8x8 at the end of May also announced that Samuel Wilson, the firm’s interim CEO since November, would continue at the helm and lead the company into its next phase of growth, which will center on its unified contact center and UC platform.

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Martin will report directly to Wilson, who has been the company’s acting CRO, according to 8x8.

[Related: UCaaS Specialist 8x8 Names Samuel Wilson as Permanent CEO]

Martin most recently served as vice president of Flex North America go-to-market for Twilio and prior to that, she served as Twilio’s vice president of sales. Before that, Martin spent over six years at Genesys and held multiple enterprise and vertical sales executive positions. She also spent more than six years at Verizon as a senior sales manager and emerging technologies consultant.

“It’s an exciting time in cloud communications, particularly in the contact center industry, and I’m thrilled to be joining a company so focused on innovation and growth,” Martin said in a statement. “8x8’s single-vendor, cloud contact center and unified communications platform is an incredible differentiator in the industry, and I look forward to working with the 8x8 team to demonstrate its huge value proposition to existing and future customers.”

8x8 said in a statement that the appointment of Martin to the leadership team will position 8x8 for strategic growth and investment in innovation.

8x8 has been approaching the market via its expanding 8x8 XCaaS offering, the company’s eXperience Communications as a Service integrated cloud contact center and unified communications platform. The company is also investing in its ecosystem of technology and service partners to expand its AI offerings.

The Campbell, California-based company in January announced a workforce reduction impacting about seven percent of its staff globally. 8x8 said the job cuts that were announced at the beginning of the year are expected to be “substantially completed” by the end of its 2024 fiscal first quarter, which ends June 30.