UCaaS Specialist Nextiva Launches Revamped Partner Program: NextivaOne
Nextiva has launched its new NextivaOne partner program as a ‘springboard’ to recurring revenue growth through the channel.
Nextiva, a provider of cloud-based unified communications, is leveling up its partner program with extended benefits and support for solution providers selling unified communications and contact center as a service.
NextivaOne marks a substantial update to the company’s first channel program it unveiled in 2020 called neXus. The Scottsdale, Ariz.-based company in September raised $200 million in its first external funding round from Goldman Sachs at a $2.7 billion valuation and since then has been making major investments into its back-office infrastructure and product roadmap while rapidly expanding its go to market through the channel, Chris Reaburn, Nextiva’s CMO, told CRN.
“One of the main things that we wanted to do as our springboard for growth was invest significantly more in in the partners,” Reaburn said. “The part that I’m excited about is that we’re actually at that phase now … partners can engage with new products and position those products with clients to open up additional avenues for revenue.”
Nextiva in 2020 launched NeXus to help the company zero-in on selling opportunities through the channel. The company today is doing more than 50 percent of its business through partners, Nextiva said.
NextivaOne will let partners grow through their preferred business model, while gaining access to more Nextiva resources for support, including business and technical training and certifications. The brand-new NextivaONE partner portal lets solution providers more easily register deals, create and submit quotes, receive automatic approval within set parameters and close deals, the company said.
“The new program is 100 percent reflective of what we said we’re going to do with the [funding round] … the infrastructure component -- the first leg of the stool -- really goes towards tooling that supports partners for things like self-service, diagnostics and quoting, all that initial engagement with Nextiva all the way through deal-sign and ongoing programs,” he said.
Nextiva is also extending dedicated team members to partners, including account managers, sales engineers and enterprise solutions architects, the company said. Market Development Funds (MDFs) and co-marketing will also be opened up to partners through the new program to help boost Nextiva product awareness, Reaburn said.
The company has added new headcount to support these efforts, he added.
“We’re aligning direct and dedicated partner resources in a way that we haven’t in the past. That includes everything from sales and engineering solutions architects, through project management and implementation, through Day Two support and beyond,” Reaburn said. “When partners have a dedicated team that they can turn to on the support side, they typically thrive and succeed a lot more.”
NextivaOne is a major upgrade from its predecessor partner program. As such, the company plans on rolling its new components out over the next few months, Reaburn said. The very first items that partners can expect are around tooling, technology and partner experience, with more resources to come.