Homepage Rankings and Research Companies Channelcast Marketing Matters CRNtv Events WOTC Cisco Partner Summit Digital 2020 HPE Zone The Business Continuity Center Enterprise Tech Provider Masergy Zenith Partner Program Newsroom Hitachi Vantara Digital Newsroom IBM Newsroom Juniper Newsroom Intel Partner Connect 2021 Avaya Newsroom Experiences That Matter Lenovo GoChannelFirst The IoT Integrator NetApp Data Fabric Intel Tech Provider Zone

Why Partnering In The Internet Of Things Makes Sense -- And Money

At the recent Xively Xperience conference, panelists discuss the crucial role partners play in monetizing the Internet of Things.

/**/ /**/

At the recent Xively Xperience 2015 conference, the focus was all on how to profit from the futuristic Internet of Things technologies. During a panel discussion on the subject, Albany, N.Y.-based Twin Technologies’ CEO Ben Elmer pointed out that the decision to partner is one of the most crucial steps toward making real money from IoT products and services.

Elmer’s company is a strategic partner of Xively (the IoT branch of Boston-based LogMeIn), and he recognized that while there are benefits to "owning" a solution end to end, logistically it often does not make sense.

’Connected is all about the experience that the final customer is going to have with your product,’ Elmer said.

Elmer said companies in IoT often end up developing just one or two components of a technology, and choosing the right partner to complete the solution is incredibly important to the end product.

’How do I find the person that completes that experience, because the customers aren’t going to look at you as a brand and say, ’All right, this one step is great.’ They’re going to say, ’I want to enhance this experience completely,’’ he explained. ’And if anywhere along the way there is friction, I’m going to abandon [the product].’

’Sometimes your brand is playing a part of that brand promise,’ Elmer recommended to vendors.


Back to Top



    trending stories

    sponsored resources