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Cisco Exec: Integrated Marketing Velocity Program Helps Partners Drive Sales

A top partner marketing executive tells CRN that by making it easy for partners to use its integrated Marketing Velocity program, sales will grow.

Cisco has integrated its Marketing Velocity programs into one platform, making it “easier for partners to consume all of the enablement that we can provide for them,” Boon Lai, vice president of global partner marketing at Cisco, told CRNtv.

Lai said that by making it easy for partners to use the service, they’ve been able to help drive sales and elevate their marketing practice.

As an example, World Wide Technology Vice President of Marketing Chad Bockert told CRN he believes Cisco is a leader in digital marketing, saying, Cisco “is ahead of the curve in terms of what they’re doing.”

About a year ago, WWT joined forces with Cisco to build out its SD-WAN practice.

“We have now just kicked off the second phase of that [where] we’re sharing activity between the two platforms,” said Bockert. “It’s really a collaborative way. It’s the first time we’ve worked with a partner to try to link our systems together and look at the data as one holistic customer journey.”

Watch CRNtv to hear more from Lai and Bockert.

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