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Here’s What You’re Missing: Channel Program Offerings IT Vendors Wish More Partners Took Advantage Of

Rick Whiting

As part of the CRN 2023 Partner Program Guide questionnaire, we asked IT vendors what element of their partner program they wished more partners took advantage of and what benefits partners are leaving on the table. Here’s what 25 had to say.

Unclaimed Benefits

One thing that’s clear from the CRN 2023 Partner Program Guide: IT vendors have a lot to offer their channel partners in terms of incentives, financial assistance, technical training, marketing resources and expertise, and a whole lot more.

And yet for whatever reason, solution providers don’t always take full advantage of what these programs have to offer. And that leaves channel chiefs throughout the industry scratching their head.

In this year’s Partner Program Guide questionnaire, we asked IT companies this question: What element of your partner program do you wish more partners took advantage of and what are its benefits?

We included the answers for all 300-plus companies as part of their 2023 Partner Program Guide profiles. In the following slides we highlight the answers from 25 leading IT companies that provide a good cross-section of the responses we received.

The CRN 2023 Partner Program Guide offers the information solution providers need to evaluate the channel programs operated by the IT vendors they work with or are considering partnering with. The guide is based on detailed applications submitted by vendors – more than 300 this year – outlining all aspects of their partner programs.

As part of the Partner Program Guide, CRN designates some programs as 5-Star Partner Programs because they provide the most comprehensive lineups of incentives, resources, training, services and benefits.

Slide shows in the 5-Star Partner Program Guide series include companies that provide products and services in cloud platforms and infrastructure, devices and peripherals, data storage and backup, networking and unified communications, security, software, and systems and data center, in addition to 5-Star partner programs operated by distributors and emerging vendors.



Rick Whiting

Rick Whiting has been with CRN since 2006 and is currently a feature/special projects editor. Whiting manages a number of CRN’s signature annual editorial projects including Channel Chiefs, Partner Program Guide, Big Data 100, Emerging Vendors, Tech Innovators and Products of the Year. He also covers the Big Data beat for CRN. He can be reached at

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