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Why 6 Top Execs See XaaS As One Of 2023’s Biggest Opportunities: Cisco, HPE, Lenovo
Gina Narcisi
Top exexcutives from some of the largest tech companies in the world have pinpointed XaaS as one of their biggest investment areas and a massive opportunity for partners in 2023 as businesses seek out more flexible, consumption-based IT solutions.

Cisco Systems
Chuck Robbins, CEO
Trusted partnerships are critical now more than ever, and as customers require greater simplicity, flexibility, and a faster return on their IT investment, Cisco and our partners are prepared to deliver the right business outcomes for our customers. Together, we are perfectly positioned to meet our customers’ technology needs across hybrid work, security, applications, networking infrastructure and beyond. An important part of enabling customers to deploy their own technology strategy is offering them options in terms of where they purchase our products and services, and how those are delivered to them. For example, we continue to accelerate our as-a-service offerings and partner managed services, a $113 billion opportunity for Cisco by 2025.
Partners are an essential element of Cisco’s strategy, and our focus is on helping them increase their value so they can play an even bigger role with our joint customers. We need to help them transform their engagement with customers and build new business models that enable as-a-service consumption and managed services capabilities throughout the customer lifecycle.