Running your business News
Why 6 Top Execs See XaaS As One Of 2023’s Biggest Opportunities: Cisco, HPE, Lenovo
Gina Narcisi
Top exexcutives from some of the largest tech companies in the world have pinpointed XaaS as one of their biggest investment areas and a massive opportunity for partners in 2023 as businesses seek out more flexible, consumption-based IT solutions.

D&H
Dan Schwab, Co-President
We’re focused on helping our partners capture the XaaS opportunity. This opportunity was valued at $245 billion in 2021 and is expected to grow at 23 percent through 2030. Distribution is in a perfect position to aggregate this opportunity for the channel, and D&H has an outstanding vendor agnostic program and platform that makes it easy for VARs and MSPs to move XaaS from concept to cash. We recently introduced the D&H XaaS Configuration Tool enabling VAR and MSP partners to build a sales proposal attaching services and software to hardware devices and receiving instant pricing. The speed of the sales process is key to success. Partners can integrate their own services or leverage D&H’s expanded professional services capabilities. The program also offers flexible financing options including cash flow acceleration to improve profitability for our partners. While the XaaS program is especially popular with client devices, we’re seeing an uptick in utilization across our entire technology portfolio including collaboration, ProAV, security and data center solutions. We have a fully staffed XaaS team and will continue to invest in resources and our automation platforms such as the D&H Cloud Marketplace to help our partners capture the XaaS opportunity.