Proofpoint Launches Revamped Partner Program

Also announcing a major partner program update in February was Proofpoint, which unveiled the new Proofpoint Element program on Feb. 15. The program aims to offer a simplified structure to partners along with enhanced incentives and training, as the company looks to work with more solution providers on areas beyond its widely used email security offering.

Additional key areas where Proofpoint is looking to drive increased awareness among partners and customers include information protection — with data security solutions such as data loss prevention (DLP) and cloud access security broker (CASB) — and compliance solutions including archiving and e-discovery. “When I talk to partners across the world, the first thing they say is, ‘Email protection — you’re the best,’” said Joe Sykora (pictured), senior vice president for global channel and partner sales at Proofpoint. “That’s great — but we do so much more.” For instance, many don’t realize that Proofpoint is also among the world’s largest providers of integrated information protection, which includes DLP, he told CRN.

Proofpoint Element switches to a two-tier structure from the prior metal-based program structure. The two tiers are “Core” for partners that can meet minimum program requirements, and “Elite” for partners that are willing to make a larger investment in training and meet higher revenue goals. Partners that qualify for the Elite tier will receive higher discounts and marketing funds as well as a dedicated channel account manager, Proofpoint said.

Other updates to the Proofpoint channel program include expanded and refreshed training through the company’s partner portal, as well as new opportunities for hands-on training through planned road show stops in U.S. cities.