Mirage Networks Unveils New Partner Program

The Mirage Networks ChannelFirst, program hinges on a number of efforts designed to help solution providers raise awareness about the CounterPoint product.

"We want to build a relationship with our channel partners so they can qualify and generate business with more customers," said Scott Olson, vice president of marketing at Austin, Texas-based Mirage. "We want to create a one-stop-shop for ideas to make our product easier to sell."

The new program includes access to demand-generation programs, exclusive co-branded partner collateral and sales tools and deal registration for increased product discounts.

The program also boasts a variety of technical certification programs that increase MDF by $1,000 per certified employee. Solution providers also can earn MDF on a monthly basis as a percentage of revenue, and can earn more as part of a rebate when they invest in a "tech starter" kit to demo CounterPoint technology to customers.

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Once solution providers have earned MDF, they can spend the money on marketing initiatives available through the ChannelFirst Web portal. Some of these initiatives include an e-mail campaign, three-dimensional mailers and a seminar promotion.

With 30 partners on board, Olson said Mirage hopes to double its channel roster by the end of the year.