RSA Enhances Partner Program With Incentives, Rebates

RSA Security has bolstered its SecurWorld Partner Program by rewarding individual partner sales executives, increasing rebates and improving deal registration.

The company has launched the SecurWorld Rewards Program, announced today, which provides the incentive of cash payments onto a Visa debit card held by individual partner sales executives. The card will be used to encourage partners to sell new licenses for RSA products and to support new product launches by boosting rewards for selling qualifying products. Cash rewards will range from about $150 to $400--and possibly more if the reps sell more than one application on an invoice.

RSA will accept applications to join the program starting later this month, prior to the full launch of the incentive card program later this year.

"Once the reps sell qualifying products, they can register for the program and we'll send money to their personal debit account," says Michael Ross, RSA's area vice president for North American channels. "It creates a loyalty factor for us and growth opportunities for resellers."

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RSA also is introducing a 5 percent instant rebate--based on the RSA Standard Price List--available now as a thank you for partners' commitment to technical training and certification. (RSA's Access Partners have sales authentication only.)

"The enhancement for solution partners provides a way for them to differentiate themselves as they move more into distribution," Ross says.

Finally, the company has changed its deal registration to provide incentives for selling a broader range of RSA identity and access management products. On transactions retroactive to March 1, deal registration, new business and volume rebate payments to all eligible partners will be made 30 working days after the end of the month in which the transactions closed, and partners will be able to view their rebate statements on the SecurWorld Partner Portal instead of receiving them by e-mail.

"We've increased the incentive amounts to foster growth, including upgrades, new licenses and new product sales," Ross says. "We want resellers to focus on increasing their customer acquisitions and the penetration of new products."