PineApp Enhances Anti-Spam Channel Push

network security

The company is also launching a marketing campaign to build its brand recognition in the US, which is much lower than in Europe and Israel, said Jacob Fox, president and CEO for the Americas for the Irvine, Calif.-based vendor.

The company's new channel program offers 30 percent margins and 3 percent market development funds on all sales for gold-certified solution providers, and 25 percent margins for silver-certified partners, Fox said. Both tiers also receive quarterly spif programs and incentives.

PineApp is also offering 40 percent to 50 percent margins for distributors, Fox said.

PineApp develops and manufactures appliances including Mail-SeCure, which protects networks against viruses, Trojan horses, spam, and malicious codes, and secures internal mail servers; Surf-SeCure, which protects networks against spyware, viruses, and malicious code with policy enforcement, and SoHo SeCure for small business e-mail protection and Web surfing protection.

Sponsored post

PineApp's appliances are based on the company's software which is installed on industry-standard servers. In addition to selling its own appliances through distribution, the company's appliances are also available on IBM and Sun Microsystems servers, Fox said.

The competition includes software and appliances from companies like Barracuda, Symantec, Trend Micro, and SonicWall, as well as service offerings from the likes of Postini and Message Labs.

PineApp is a good channel partner, said Mike Love, operations manager for Hayes Computer Systems, a Tallahassee, Fla.-based security and network services solution provider which does a lot of work for the state government.

"They've treated us very well," Love said. "They don't come in and take away business. They've stood by us. And I can't say enough about their support. Very responsive. They provide loaner equipment if we need in response to a possible sale or problem. I don't know anybody more responsive."

Love also likes how PineApp's products work right out of the box. "They do a wonderful job of eliminating spam," he said. "It's easy to get filtered communications and pull them into your account. And more recently, PineApp lets companies look at attachments to see if there is anything inappropriate. With K-12 school systems in Florida, we have been providing content filtering. We will add PineApp's attachment filtering to the mix."

Sam Lucas, president of Carolina Computer Partners, a Charlotte, N.C.-based networking, software, and customer server solution provider, said that PineApp has proven to be a great partner and supplier.

Mainly, Lucas said, the company has products that deliver as promised.

"It's the first product we ever jumped up and down about," Lucas said. "Like everybody else, we searched a long time for anti-spam. We then spent a lot of time with PineApp engineers trying to figure out why there were so few false positives with their product. Everybody else we tested had so many false positives that you have to spend months training and tweaking the products. With PineApp, we watch it a week or two carefully to see what's blocked, and then it's fine."

Lucas said the company's products also act as an e-mail cache in that if an Exchange server goes down, the e-mails are stored on an internal hard drive until its restored. The appliances also stop spam before it gets to the Exchange servers. "With Exchange, the less that gets to the servers, the less you have to do maintenance," he said. "This reduces maintenance costs for customers."

Lucas also uses PineApp appliances to provide anti-spam as a service to small customers. "For smaller clients, we pass their e-mails through our PineApp appliances to clean their e-mails for them," he said.