10 Cool New Data Security Products In 2025
Here are 10 recently launched data security products—from top industry players and promising startups—that are aiming to deliver improved protection for sensitive data and AI.
Data Security Products To Know
Even in an area of cybersecurity as essential as data protection, the stakes continue to climb higher in 2025. The pressures have mounted both from the intensification of data theft and extortion attacks as well as from the surging adoption of GenAI-powered tools and LLMs, which have drastically heightened the risk of sensitive data being improperly accessed.
The complexities of data security are only exacerbated by existing tools that are often noisy, sending out massive quantities of alerts, as well as the impacts of tool sprawl from an overabundance of different products.
[Related: Why Quantum Computing Threat Will Impact ‘Absolutely Everyone’ In Security: Experts]
“Every customer keeps telling us the same thing: ‘We’re drowning in alerts. We’re drowning in tools,’” said Mark Jones, founder and CEO of Austin, Texas-based BlackLake Security, No. 311 on CRN’s Solution Provider 500 for 2025. “They’re just not getting the results that they need.”
For many solution and service provider partners, such as BlackLake, these dynamics have prompted a reassessment of how their existing data security products compare with newer technologies coming to market. For BlackLake, that has meant launching a partnership with an up-and-coming vendor in the space, Ray Security. The startup offers an AI-powered data security platform that stands out by using predictive capabilities to better lock down an organization’s data.
For BlackLake’s customers, Ray Security’s technology is “really going to solve some big problems that we’re seeing, day in and day out,” Jones told CRN. “We think it’s a paradigm shift—a big one.”
As part of CRN’s Cybersecurity Week 2025, we’ve pulled together 10 recently launched data security products that have been on our radar for bringing new ways to protect sensitive data and AI. The products—in fast-growing areas such as DSPM (data security posture management) and AI data protection—come from promising startups such as Ray Security and Cyera, as well as from top security industry players such as CrowdStrike, Palo Alto Networks and Zscaler.
Here are 10 recently launched data security products—from top industry players and startups—that are aiming to deliver improved protection for sensitive data and AI.
CrowdStrike Falcon Data Protection
In September, CrowdStrike unveiled major updates to its Falcon Data Protection offering, with a focus on enhancing security for AI data. Key capabilities include comprehensive GenAI data protection—across both local applications and cloud environments—as well as identification of hidden LLMs and AI agents running on endpoints through the new Falcon Exposure Management AI Discovery capability. In addition, CrowdStrike introduced enhanced data classification using AI, a dashboard and detections for managing insider threats and additional detections for risks such as data loss and misuse of GenAI.
Cyera AI Guardian
In August, Cyera unveiled a major expansion of its data security capabilities with the launch of its AI Guardian offering. Cyera said that AI Guardian includes two new products that will complement its existing data security offerings focused on DSPM (data security posture management) and DLP (data loss prevention). The newly introduced products are AI-SPM—which offers a complete, granular AI asset inventory—as well as AI Runtime Protection for real-time monitoring and response around risks related to AI data, according to Cyera.
Netskope One DSPM
In April, Netskope enhanced its DSPM offering with several new capabilities, including functionality that can enable safe training of LLMs. The new Support Safe Training capability prevents data that is sensitive or regulated from being unintentionally fed into LLMs, while other updates include improved assessment for the risk connected to various activities related to AI, according to the company. Other DSPM enhancements on the Netskope One platform include improved AI governance through automation for policy detection and enforcement—with a focus on determining which data is eligible to be leveraged by AI based upon source, classification or usage context, the company said.
Orca Security AI-SPM
A major provider of AI security posture management (AI-SPM) for enhancing visibility into GenAI usage and systems, Orca Security expanded the capabilities of the offering in June with a focus on protecting AI-related data. Specifically, the expansion has brought new detections for securing the sensitive AI training data stored in cloud-native environments, Orca said. Additional capabilities introduced by Orca included the launch of detections for data poisoning risk, resulting from AI training data that is classified as editable or replaceable, according to the company.
Palo Alto Networks Cortex Cloud DSPM
As one of the key security posture management offerings from Palo Alto Networks, DSPM came together earlier this year with a number of other capabilities through the launch of the cybersecurity giant’s Cortex Cloud platform in February. Then in July, with the debut of Cortex Cloud 1.2, Palo Alto Networks rolled out a major expansion to DSPM. The vendor’s DSPM offering now extends to key Microsoft 365 platforms—SharePoint and OneDrive—with capabilities for detecting misconfigurations as well as excessive sharing. The update also entails an integration with Microsoft Purview labels, allowing for classification of sensitive data across SaaS and public cloud environments, Palo Alto Networks said.
Proofpoint Unified Data Security Protection
In April, Proofpoint debuted its Prime Threat Protection platform, unifying a number of formerly separate capabilities for threat defense. Those include multistage attack protection and defense against multichannel attacks using the company’s Nexus AI technology as well as impersonation protection and “risk-based” guidance and education for employees, the company said. The Prime Threat Protection platform is also prepared for the arrival of agents with an architecture that is “ready to support agentic AI,” the company said in a news release.
Ray Security offers an AI-powered data security platform that stands out by using advanced data classification and permission analysis to provide predictive capabilities, which can dramatically enhance protection of an organization’s data, according to Ariel Zamir, co-founder and CEO of Ray Security. The approach involves analyzing past access patterns to predict which data is likely to be accessed in the near future, as well as which data is unlikely to be needed soon. Based on those predictions, Ray Security then dynamically introduces appropriate safeguards for each of the two different classes of data—with stricter access requirements implemented for the data that won’t be needed immediately. The result is that Ray Security can automatically reduce the risk of exposure for the vast majority of an organization’s data, while maintaining normal levels of access for the data that is likely to be used soon, Zamir said.
Rubrik DSPM
In July, Rubrik—which has been a major player in the DSPM space since its acquisition of Laminar in 2023—expanded the offering with the release of support for Microsoft 365 applications. Supported apps that can now receive enhanced visibility and enforcement through Rubrik DSPM now include SharePoint, OneDrive, Teams and Exchange, the company said. Key functionality includes automated Microsoft Information Protection labeling, improved document classification powered by AI and updated data access governance capabilities focused on providing visibility into access to sensitive files, Rubrik said.
Sentra Microsoft 365 Copilot Security
In September, Sentra launched its offering to provide better visibility and control for Microsoft 365 Copilot. Key capabilities include comprehensive discovery and classification of sensitive data assets within Microsoft 365 applications such as SharePoint, OneDrive and Teams—as well as data access governance, automatic labeling and continuous monitoring and remediation, according to Sentra. Earlier this year, meanwhile, the vendor debuted its Data Security for AI Agents offering, providing capabilities such as automated discovery and identification of AI agents as well as agentic models.
Zscaler Data Protection
In June, Zscaler unveiled an array of new data protection capabilities including data security classification powered by AI. The update provides “humanlike intuition” for the identification of sensitive data across more than 200 categories, Zscaler said in a news release. Meanwhile, the company also introduced improved GenAI protections with new functionality including enhanced prompt visibility. The new capabilities offer increased visibility and control over Microsoft 365 Copilot and other GenAI apps, Zscaler said.