5 Essential Takeaways From Acronis’ TRU Security Summit 2025 At MSP Global

These five essential takeaways from the global event reveal how Acronis sees the future of the channel ecosystem.

At MSP Global 2025 in Salou, Spain, Acronis gathered more than 2,000 managed service providers (MSPs) to talk about what’s next for cybersecurity, automation, and business growth. The company’s TRU Security Summit spotlighted its evolving focus on partner enablement, AI innovation, and operational profitability, all anchored in a single idea: sustainable productivity.

Productivity Is The New Profit Engine

Acronis CEO Ezequiel Steiner opened the summit with a message that resonated across the partner ecosystem: productivity, not raw revenue, will define MSP success in 2026 and beyond.

In a labor-heavy industry where people account for nearly 80 percent of costs, Steiner argued that doubling productivity could increase margins up to fivefold. “When partners work smarter, not just harder, they gain the flexibility to reinvest in their people and innovation,” he said. This focus marks a shift from growth for growth’s sake to operational excellence that fuels long-term stability.

AI Will Augment, Not Replace, Human Elements

Acronis continues to build on years of AI investment, with Steiner outlining the company’s vision for the AI-augmented technician. The goal is to automate low-value, repetitive tasks so IT professionals can focus on high-impact work such as strategic security, customer relationships, and system innovation.

Since launching its first AI-powered backup protection in 2017, Acronis has expanded its roadmap to include hyperautomation and predictive maintenance. “AI is a force multiplier, not a replacement,” said Steiner. Partners who learn to integrate AI into workflows will not only improve efficiency but also retain and retrain their best technical talent.

Partner Enablement Is Evolving Beyond Technology

Chief Sales Officer Katya Ivanova reinforced that Acronis’ partner support strategy now extends well beyond product. “We want to help partners grow their business, not just their toolset,” she said.

New initiatives include Acronis Academy Boot Camps, launching in 2026 to train MSPs on turning technology into revenue. The curriculum will cover marketing execution, sales strategy, and compliance-driven selling, areas where many partners struggle to scale. These programs, paired with prepackaged marketing campaigns and joint go-to-market opportunities, underscore Acronis’ shift from vendor to business ally.

Profitability Over Growth: A Partner’s Perspective

In an on-stage testimonial, Daniel Mitchell, CEO of Canadian MSP Alt-Tech, shared how Acronis technology helped his team pivot from chasing revenue to prioritizing profitability. “For years, we measured success by headcount and new revenue,” he said. “Now, our focus is on profit per technician, and automation makes that possible.”

Mitchell’s story captured a broader industry shift. Using Acronis integrations and agentic AI tools, his team now balances 30 employees with 87 digital agents to streamline workflows and scale efficiently. The message was clear: consolidation, integration, and automation are now essential to a sustainable MSP model.

Compliance Is Becoming a Gateway to Cybersecurity Conversations

Ivanova also pointed to a growing trend MSPs can’t afford to ignore: regulatory compliance as a sales enabler. With new laws emerging across Europe and North America, compliance has become an entry point for security discussions with clients who once resisted investment.

Acronis’ flexible platform allows partners to bundle compliance-related offerings such as data immutability, redundancy, and endpoint protection into accessible packages for small and midsize businesses. The takeaway is that compliance is not just a checkbox anymore. It is a competitive advantage and a way for MSPs to expand their value proposition.

Looking Ahead: Sustainable Growth Through Global Partnership

The TRU Security Summit made one thing clear. Acronis sees the future of the channel as human-centered, AI-enabled, and partner-driven. Productivity is no longer just an operational metric. It is a growth philosophy rooted in collaboration, automation, and trust.

As Steiner put it, “Our mission has always been the same: build technology that makes partners more efficient and more profitable. The next chapter is about doing it together.”