The 10 Hottest Cybersecurity Products Of 2025

Recently unveiled tools for data protection and AI security made our 2025 Year in Review.

Hot Products To Know

Two major themes dominated many of the new product releases from top cybersecurity vendors in 2025: AI and data. Those themes manifested in many different ways—and more often than not, in combination. Since securing AI ultimately ends up being a data-related issue to start with, many leading cybersecurity tools have begun to offer advanced data-centric protection features. Those include automated data classification and continuous monitoring for data-related threats specific to AI, along with guardrails that detect inappropriate usage of AI tools and anomalous training activity.

For CRN’s Year in Review coverage, we’ve selected 10 cybersecurity products that have been on our radar in 2025 thanks to their combination of technical advancements and opportunities for channel partners—often in these crucial areas of data protection and AI security. To better understand the products, CRN has recently spoken with CEOs and CTOs at each of the companies including CrowdStrike, Palo Alto Networks, SentinelOne, Zscaler and Netskope.

What follows (in alphabetical order) are 10 of the hottest cybersecurity products of 2025.

Arctic Wolf Aurora Endpoint Security

In February, Arctic Wolf completed its $160 million Cylance acquisition deal with BlackBerry, paving the way for the security operations platform provider to begin offering its own endpoint security product. The addition of Aurora Endpoint Security to the Arctic Wolf portfolio—based upon capabilities in endpoint protection and endpoint detection from the Cylance acquisition—enables the vendor’s MDR offering to leverage telemetry from the Arctic Wolf EDR (endpoint detection and response), allowing MSP partners to consolidate on Arctic Wolf. In today’s threat environment, “customers are really looking for more than just endpoint protection, or the ability to detect and respond to the endpoint. They're looking for the ability to understand their environment in totality,” Arctic Wolf President and CEO Nick Schneider told CRN.

CrowdStrike Falcon Agentic Security Platform

In September, CrowdStrike debuted its new agentic security platform to drive a higher degree of autonomy for cybersecurity teams along with new AI agents across its Falcon platform. The Falcon Agentic Security Platform offers an “AI-ready” data layer that enables the expansion of agentic functionality on CrowdStrike’s platform, ultimately providing faster and more effective responses to threats, according to the company. Key capabilities include an Enterprise Graph that unifies telemetry data from across an organization, enabling that data to be more easily leveraged by both AI and human analysts through a common query language. In a briefing with media outlets, CrowdStrike CTO Elia Zaitsev said the company’s Agentic Security Platform is the next major step in making the Security Operations Center (SOC) more autonomous. “Now we’re heading into an even deeper layer of autonomy where we are really after what we call the ‘agentic SOC,’” Zaitsev said. “We want multiple agents working orchestrated in an ensemble fashion, to progressively automate more and more aspects of what a human analyst does today.”

Cyera AI Guardian

In August, Cyera unveiled a major expansion of its data security capabilities with the launch of its AI Guardian offering. Cyera said that AI Guardian includes two new products that will complement its existing data security offerings focused on DSPM (data security posture management) and DLP (data loss prevention). The newly introduced products are AI-SPM—which offers a complete, granular AI asset inventory—as well as AI Runtime Protection for real-time monitoring and response around risks related to AI data, according to Cyera. Alongside Cyera’s existing tools for data security posture management (DSPM) and data-loss prevention (DLP), AI Guardian is “going to be a natural fit for these three products to coexist in a way where they’re working together and providing a platform, if you will—an AI brain,” Cyera CRO Steve Rog told CRN.

Huntress Identity Security Posture Management

In November, Huntress unveiled the next major step of its identity protection strategy with the acquisition of Inside Agent, a startup that provides capabilities for identity security posture management. The acquisition brings additional capabilities for protecting against identity-related threats in Microsoft 365 environments to the Huntress managed cybersecurity platform, the company said in a news release. The Huntress Identity Security Posture Management platform “will assess over 100 checks and balances across environments based on industry-recognized standards,” the vendor said. Key capabilities include continuous monitoring for misconfigurations and excess privileges as well as for unused accounts, all of which are issues often exploited in cyberattacks, Huntress said. In a recent interview with CRN, Huntress co-founder and CEO Kyle Hanslovan said the company currently protects more than 8 million identities through its offerings in the space, which also include identity threat detection and response (ITDR).

Netskope One DSPM

In April, Netskope enhanced its DSPM offering with several new capabilities, including functionality that can enable safe training of LLMs. The new Support Safe Training capability prevents data that is sensitive or regulated from being unintentionally fed into LLMs, while other updates include improved assessment for the risk connected to various activities related to AI, according to the company. Other DSPM enhancements on the Netskope One platform include improved AI governance through automation for policy detection and enforcement—with a focus on determining which data is eligible to be leveraged by AI based upon source, classification or usage context, the company said. All in all, with Netskope’s data security product launches including DSPM, “we have expanded to be the unified data protection player outside of SASE,” Netskope co-founder and CEO Sanjay Beri told CRN.

Palo Alto Networks Cortex AgentiX

In October, Palo Alto Networks debuted its new platform for building and governing AI agents, Cortex AgentiX, aimed at boosting automated investigation and remediation of cybersecurity threats. For partners and customers of the cybersecurity giant, AgentiX represents “the next step in security automation,” Palo Alto Networks CEO Nikesh Arora said during a call with media and analysts. Key advantages for AgentiX include the ability to automate a response to threats that have been previously unknown, the company said. AgentiX can connect into all of the data and context that Palo Alto Networks has within the Cortex platform, providing SOC (Security Operations Center) analysts with the reasoning and planning that they need in cases where there are no predetermined responses in place, said Gonen Fink, executive vice president of products for Cortex and Cloud at Palo Alto Networks. To help partners and customers get started with AgentiX, Palo Alto Networks also introduced a number of prebuilt agents as part of the platform launch. Those include agents for assisting with threat intelligence, email investigation, endpoint investigation and network security, the company said.

Proofpoint Prime Threat Protection

In April, Proofpoint debuted its Prime Threat Protection platform, unifying a number of formerly separate capabilities for threat defense. Those include multistage attack protection and defense against multichannel attacks using the company’s Nexus AI technology as well as impersonation protection and “risk-based” guidance and education for employees, the company said. The Prime Threat Protection platform is also prepared for the arrival of agents with an architecture that is “ready to support agentic AI,” the company said in a news release. When it comes to data security, Proofpoint stands out with its focus on offering a complete, comprehensive offering, CEO Sumit Dhawan told CRN. “If today you want to get data security at rest, data security in motion by humans and data security by agents—Proofpoint will be the only provider to do all of that [as a] complete solution,” Dhawan said.

SentinelOne Prompt Security Portfolio

In November, SentinelOne debuted a portfolio of AI security offerings in connection with its recent Prompt Security acquisition, including Prompt Security for Employees. The offering provides enhanced visibility into GenAI usage by workers as well as prevention of data exposure and supports more than 15,000 AI services and tools, SentinelOne said. Other launches include Prompt Security for AI Code Assistants—which protects the usage of GenAI-powered coding tools—as well as security for custom-built AI software with Prompt Security for AI Applications. “Whether it’s agentic studios or employee usage, Prompt gives you that complete umbrella to secure AI, no matter where it lives,” SentinelOne co-founder and CEO Tomer Weingarten told CRN. “Whether it’s on the endpoint in the cloud, it doesn’t really matter.” A fourth product, Prompt Security for Agentic AI, is now in beta and delivers visibility and governance for AI agents that leverage the widely used Model Context Protocol (MCP), according to SentinelOne.

ThreatLocker Patch Management

In February, ThreatLocker debuted new offerings focused on providing increased simplification and reduced friction for MSPs, including an expansion into patch management for the first time. ThreatLocker Patch Management focuses on showing where an organization may be missing software updates, which can include revealing which machines have not been patched and which applications are missing crucial updates, the company said. The result is that ThreatLocker can also enable partners and customers to build better policies for patching, according to the vendor. “While we’ll patch the stuff that the rest of the guys will, our focus has been [on] how do we solve the problem of the stuff that isn’t being patched? And also alert and notify you?” ThreatLocker co-founder and CEO Danny Jenkins told CRN. “So you’ll be able to see in one dashboard—very quickly—that this file executed, it’s not patched. And then you can take an action to patch it, or you can take an action to block it.”

Zscaler Data Protection

In June, Zscaler unveiled an array of new data protection capabilities including data security classification powered by AI. The update provides “humanlike intuition” for the identification of sensitive data across more than 200 categories, Zscaler said in a news release. Meanwhile, the company also introduced improved GenAI protections with new functionality including enhanced prompt visibility. The new capabilities offer increased visibility and control over Microsoft 365 Copilot and other GenAI apps, Zscaler said. “Customers want one holistic solution with one set of policies applying—no matter what the data channel is, no matter where the data is. And we are there,” Zscaler founder and CEO Jay Chaudhry told CRN. “So that’s why we’re seeing our data security growing at twice the rate of our overall growth rate.”