Snyk Boosts Partner Services For AI Security With Launch Of New Delivery Program: Exclusive

The move to enable greater delivery of implementation and managed services comes amid an explosion in AI-generated code—and is the latest phase in Snyk’s shift toward relying more heavily on partners.

Snyk is debuting a new services delivery program for partners as the company seeks to help unlock massive AI security opportunities in the channel, the vendor told CRN exclusively.

The move comes amid an explosion in AI-generated code and is the latest in Snyk’s shift toward relying more heavily on solution and service provider partners, marking a further departure from its initial focus on selling directly to developers.

Solution providers such as GuidePoint Security see a “huge opportunity” in the space with Snyk’s AI security platform as demand surges for capabilities that can reduce cyber risk from usage of AI tools, according to GuidePoint’s Mark Thornberry.

With the launch of Snyk’s new services delivery program, “I believe the partnership is going to hit another inflection point,” said Thornberry, senior vice president for partnerships at Herndon, Va.-based GuidePoint, No. 37 on CRN’s 2025 Solution Provider 500.

The Snyk services delivery program will initially focus on providing training to partners around the delivery of onboarding and implementation services for customers, Snyk CRO Tom Nielsen told CRN.

A major emphasis will be on enabling partners to move into delivering managed services related to Snyk’s platform for securing AI and agentic, Nielsen said.

“We’re looking to start first with implementation services, but [then] to build very mature managed services platforms for our customers around the Snyk platform,” he said.

Key incentives introduced by Snyk include MDF (market development funds) for platinum-level partners, Nielsen noted.

The launch of the new program also reflects the broader evolution for Snyk from its beginnings as a company focused on a product-led growth (PLG) strategy to a vendor that has now embraced a partner-first approach, according to Nielsen.

The need to double down even further on partners—including through enabling greater delivery of implementation and managed services around the Snyk platform—comes as AI is putting unprecedented pressure on security teams, he said.

“With the AI coding agents generating code much faster than the security teams can manually review it, it's created this demand for partners to essentially be embedded inside our customer environments—to really help govern the AI-driven software development that's happening at scale,” Nielsen said. “[We’re] really seeing this need for our partners to come on board and help with how we service our larger customers.”

Meeting Urgent Customer Needs

Without a doubt, GuidePoint Security is finding that the proliferation of AI is creating expanded needs for exactly the type of assistance that GuidePoint can provide, according to Thornberry.

On numerous fronts, the increased usage of LLM-powered tools and AI agents has created significant complexity and, overall, a “lot of confusion” among customers, he said.

“That's where we can just continue to separate ourselves—and provide our customers a ton of value in helping them make sense of what AI is doing in their environment, and how it's impacting the code that's being generated and then being put into production,” Thornberry said.

The major questions for customers right now are, “How is AI being used? How can it impact my business? And what do I need to go do?” he said.

The expanded partnership with Snyk is providing a compelling answer to those increasingly urgent questions, Thornberry said.

Snyk is also proving it understands what it takes to truly enable customers around security in the AI era—and it’s not about hiring more sales reps, he said.

Instead, the best strategy is exactly what Snyk is doing—“working through the right value-added resellers and service providers,” Thornberry said. “That’s obviously what they’ve realized. They’re making sure that their program, and their go-to-market [approach], continues to evolve as the market evolves.”

'Nobody Better Positioned’

Ultimately, Snyk is recognizing that in the era of widespread AI usage, it’s not optional to have a robust approach to forming and fostering true partnerships with the channel, Nielsen said.

Along with the fact that partner-sourced deal opportunities close at a much higher rate, partners also simply bring the knowledge of customer organizations that can allow AI security implementations to deliver their full potential, he said.

“Our partners tend to have those better relationships with customers and with their environments—[they have] the knowledge of the environments, from the information that they've gathered over many, many years of relationships,” Nielsen said. “We feel that in order to have the Snyk platform integrated deeply into these customer environments—in order to do the type of governance that we're talking about—there's nobody better positioned than our partners to do that.”