Verdasys Rebrands As Digital Guardian, Plans Threat Detection Push

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Verdasys is changing its name to Digital Guardian, its flagship data loss prevention platform, a rebranding that company executives said is recognized and supports its product growth into threat detection and security analytics.

The Waltham, Mass.-based company announced the changes today at the 2014 Black Hat USA conference in Las Vegas. Kenneth Levine, the newly appointed chief executive, told CRN that the company's agent-based DLP suite will always be at the core of its portfolio. But the CEO said his team has a vision to expand the company's capabilities.

"We feel that our agent and the way that we collect virtually every data event that happens already, that we can take it to cyber use cases for insider and outsider threats, device control and more," Levine said. "We think we can provide granular visibility in orders of magnitude beyond what others are able to provide."

[Related: Verdasys Names New CEO, Plans Broad Channel Push]

The growing interest in intellectual property protection is being driven by security research into detecting targeted, cyberespionage attacks that are designed to furtively steal sensitive trade secrets, manufacturing specs and other documents. Levine, a former McAfee executive following its acquisition of security information event management platform maker NitroSecurity in 2011, is working with two other former NitroSecurity executives, Doug Bailey, the company's chief strategy officer, and Salo Fajer, chief technology officer, to develop stronger analytics for protecting intellectual property, detecting malware and identifying advanced attacks that threaten sensitive data. 

In addition, the company will launch an expanded channel program, with significant investment in additional resources for the Americas, India and Asia, Levine said, calling the program plans "much more comprehensive and aggressive." The company's strong technology alliance program includes a new connector to FireEye breach detection appliances and Palo Alto Networks' WildFire service, HP-ArcSight and Splunk, which have introduced the company to a broader ecosystem of resellers, consultants and systems integrator partners, Levine said.

"We're being seen as an important extension of many of our alliance partner capabilities to reduce false positives and get incident responders investigating and containing the most important security incidents," Levine said. "Channel partners are that trusted adviser, because they can put together multiple products to create a solution that best fits a company's unique security posture, data protection strategy and IT environment."

Levine said the company is focusing on building out its threat intelligence collection and management console capabilities to display relevant information. Digital Guardian recently added support for Citrix ShareFile to enable users to block data being sent to unapproved personal cloud storage locations such as Dropbox, or storage devices, and redirect it to ShareFile. The company also is maintaining its partnership with General Dynamics Fidelis Security Systems for managed data loss prevention and is seeing strong growth and additional interest there, Levine said.

NEXT: Verdasys Trying To Distinguish Itself Against Symantec, Competitors

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