Netswitch Launches Nationwide Sales Of Integrated Security Platform

Businesses should be able to both prevent security breaches and stop the bleeding should an attack occur.

That's the thinking behind MADROC, an integrated security platform broadly released Aug. 28 by Netswitch.

The South San Francisco-based solution provider spent 18 months evaluating more than 200 software security offerings before settling on seven best-of-breed products that can do everything from event management to mobile device management to incident remediation, said Steve King, the company's chief security and chief operating officer.

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Netswitch integrates the vendor products into a single offering -- called MADROC -- that is delivered through the cloud. The products also are coupled with Netswitch's around-the-clock monitoring and support, King said, with guaranteed response times of less than 15 minutes.

"We're unaware of any other services company that provides a complete, end-to-end, top-to-bottom network security response like this," King said.

Vendors incorporated into MADROC include Alert Logic for intrusion detection and prevention, and Darktrace for proactively spotting malware by examining system traffic patterns for anomalistic behaviors, King said.

Netswitch had a soft launch of MADROC at the beginning of June to five data customers in five verticals, King said. After receiving positive feedback, Netswitch built out a MADROC sales and marketing team in preparation for a late August release across the United States and Hong Kong.

The company hopes to bring 500 MADROC customers on board within the next three to five years, King said.

A subscription to MADROC costs businesses $6,000 to $15,000 per month, King said, depending on the complexity of the network, the amount of traffic involved and the specific services a company chooses to receive. Margins on MADROC sales should be attractive to investors and sufficient from an operational point of view, though King declined to provide specific numbers.

"You don't have to be an American Express to get the same level of enterprise security you would want as a small retailer," he said.

King said MADROC is most appealing to midsize or large businesses with annual revenues of between $100 million and $500 million and IT departments that are either small or focused on the company's core business rather than security.

Verticals with sensitive data such as health care, pharmaceuticals and financial services are best suited for MADROC, King said. The solution also is expected to draw some interest from the biotechnology and retail verticals, he said.

Given the high-profile data breaches at J.P. Morgan Chase and Target, King expects U.S. Congress to pass legislation in the near future requiring that businesses demonstrate they can protect customers' personal information.

Instead of figuring out how to do that on their own, King said businesses can fulfill their compliance obligations simply by subscribing to MADROC.

"Companies need to get out ahead of that [the likely legislation]," King said.