Fortinet unveiled a revamped partner program Thursday, adding a new level to the program and launching a network security certification -- changes it says will result in a more focused program and dedicated resources for partners.
The new global structure expands the Sunnyvale, Calif.-based company's previously three-tiered program to four tiers: platinum, gold, silver and authorized partners. The levels include VARs, system integrators, corporate resellers and managed security service providers.
The addition of the authorized partner level, the network security vendor's new lowest tier, is designed to help the vendor more equitably distribute its resources to partners in higher tiers who have demonstrated a commitment to Fortinet, Joe Sykora, vice president of channels and operations, said in an interview with CRN. Those resources available include marketing, technical support, training, business planning and more.
[Related: Top 10 Network Security Brands In Q1 2015]
"It's all about being more dedicated," Sykora said.
To add to that focus, the company also disclosed that it had invested in dedicated channel account managers for each partner.
"Between that [investment] and marketing, we’re showing the channel we're growing," Sykora said. "We want [our partners] to grow with us and we're willing to put our money where our mouth is."