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Endpoint Security Vendor Bit9+Carbon Black Rebrands Itself

Bit9+Carbon Black, which does 80 percent of its business through channel partners, has shortened its name to Carbon Black as it tries to elevate its channel presence in an expanding endpoint security market.

Security firm Bit9+Carbon Black has simplified its name to Carbon Black, the latest change the company has made to elevate its presence in the channel in an increasingly expanding endpoint-security market.

The Waltham, Mass.-based vendor has been reaping the benefits of that growing market over the past two years, more than doubling its workforce after acquiring endpoint threat detection and response vendor Carbon Black. After passing the 200-employee mark in 2014, the Carbon Black acquisition swelled the payroll to more than 500 today.

The Carbon Black acquisition added real-time visibility, detection and response to Bit9’s white-listing and application control capabilities.

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