Avast Launches New Business Portfolio And Partner Program, Combining Its Channel Forces With AVG

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A year after closing its acquisition of AVG to consolidate two anti-virus giants, Avast is now relaunching its business portfolio to integrate the two technology portfolios and rolling out a new partner program.

Avast Business, announced and launched on Wednesday, includes three new anti-virus offerings and three management offerings. The solutions are all aimed at the small to midsized business market.

"Since the acquisition last fall, we have been working really hard here to integrate the AV business and the Avast business organization," Avast Business Managing Director Sean Sykes said. "It's really now coming to the market formally with the unified Avast Business brand, product portfolio, and service that will support the new business brand."

[Related: Q&A: Avast CEO On AVG Acquisition And Why Large Endpoint Security Companies Aren't 'Dinosaurs']

The three-tiered anti-virus offering, which combines technology from both AVG and Avast portfolios, is broken down into Avast Business Antivirus, Avast Business Antivirus Pro, and Avast Business Antivirus Pro Plus. Each offering includes increasing amounts of security protections, ranging from full endpoint protection for file, email, web, spam, Wi-Fi inspection and more with the Avast Business Antivirus offering, to also include identity protection, password management, and data protection services for the higher-tiered offerings.

Avast also announced three new management offerings to its Avast Business portfolio. Avast Business CloudCare allows for Avast Business Antivirus Pro Plus to be available as a security subscription managed through the CloudCare web-based security portal. The company also announced the Avast Business Management Console, which allows for centralized management and updates of all Avast endpoint solutions, and the Avast Business Managed Workplace for remote monitoring and management, endpoint protection management, and site security assessment.

Sykes said the new products fill a gap the company saw for effective, affordable security for the SMB business customer. He said that gap is amplified as more small and midsized businesses are hit by sophisticated cyberattacks, such as the recent WannaCry ransomware attacks.

"There is a gap in the market right now and we believe our experience bringing affordable, easy-to-use, but highly effective security solutions to the market will allow us to support the SMB in a way that other organizations haven't been able to in the past," Sykes said.

Eric Gorman, executive vice president and COO of Integrated Enterprise Solutions, said he is also seeing the same trend of increasing concern from SMBs around security. He said smaller companies used to think they were "too small" to be targets for hackers, but that is "not true anymore" and companies are starting to invest.

"We are finding that even more and more these days that the smaller companies are concerned about security … We are seeing a lot of our customers, especially the smaller ones, start to ask about security," Gorman said.

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